OK Dave I like you and think you company is on the right track, in fact I think you have a great opportunity to go forward and I've mentioned this before.
But slow and difficult compared to the high end dslrs . . . , ok you asked so here goes.
Slower frame rates.
lower usable iso,(much lower).
Single point autofocus.
A prism that bends the image more than the actual image bends.
Slower lenses (except your 100 F 2 point something). Even my contax has a 2.0 80mm.
The lcd needs a computer to read the image. You blad lcd is "better" than most but it ain't up to a $400 P+S.
It took forever for you guys to get your files into Adobe and other third party processors without DNG conversion and another step in the processing chain is slow and difficult.
Shooting to cards requires you ingest using hasselblad software, no drag and drop.
Mirror slap without a delay. I know the Contax is so 1985, but handhold a contax at a/130th, (I've done it a lot) and handhold an H system at 1/30th. Big difference.
FW 800 connectors at fw 400 speed (I think, because nobody has actually answered this).
No right angle grip. Try using your camera for a long 14 hour day all in the vertical position.
No clear direction on what is full frame. is the current size full frame, is the next one larger than full frame, can you use the 28mm on the next newer and bigger camera and get "full frame".
A tilt shift mechanism that takes light and adds 1.5 to the range of the lens. How about just some tilt shift lenses?
Brown cameras. How many people ask you for a black hasselblad with silver trim?
(The last one isn't slow, but it is difficult).
Now you've come a long, long, long way since the imacon days, but there are still some basics in medium format that just don't make sense.
B
Compliment taken, thankyou.
Slower frame rates agreed. But do all photographers want 5fps? For fashion, for sure, but what about many of the other disciplines that do not require. The H3D for example is not all cameras to all men and the same can be said for a 5D, 1D, D3 and so on.
Lower ISO yes. Swings and roundabouts again.
Single Point AF. Ouch! You had to mention that one didn't you? Sadly there is no way around this problem currently. Making our AF accurate and that doesn't shift with apertures or lenses is a reality. Why does a Canon or Nikon have an AF fine tune option?
Faster lenses, mean bigger money and bigger weight (bigger shutters too, and I will skillfully avoid the slap question, but 99% of users feel this is a non issue with the steps we have taken). There must be a compromise between these factors.
Prism? Take a look through an H3D. Go on.
LCD. Ouch again! This is an issue that can be solved.
It didn't take us forever, it took a combination of us and Adobe forever. This is now solved.
Files shot to cards can now be (with Phocus 1.2) exported directly without the need for ingesting if you want a fast way to produce, TIFF, DNG, Previews, PSD, PSD-16, TIFF-16 etc etc. Ingestation (is that a word?) is now a background task. Incidentally during the import you can add IPTC data (full support), settings and so forth. Its not as bad as you think. Or use Aperture, Lightroom/ACR - drag and drop.
Its pretty clear from all manufacturers what size their sensors are, especially as we all shop at Kodak-mart and Dalsa-mart. To produce a 28mm and a 35mm which works for the 31,39,50 and with very little limitation the 60, requires the images circle be a tad smaller. Cost, weight, size are reduced and thus more appealing. The perfect lens exists but only at the perfect price. As for 'can you use the 28 and 35-90 on a 60MP' I have answered that many a time, so listen up!
We should also remember that not everybody wants 60MP and the 28 and 35-90 serve a lot of customers very well.
FW800 runs at FW800 speed now.
1 x Tilt Shift Lens, or lets say there was the possibility to make 2 x Tilt Shift Lenses. What length would you like, What length would an Architecture photographer like, what length would a product photographer like? Or we could make an adapter that serves five lenses and multiple customers. 'It would never sell' they said, but the order books show otherwise, dramatically. Plus by measuring tilt /shift /rotation values the relative distortion, CA and vignetting introduced are removed anyway. Can you show me a Canon TS or Nikon TS that can do the same?
Returning to my first comment we cannot please all of the people all of the time, but month by month it improves. That does not mean however, a high end DSLR does not have its place in the photographers bag. I think it is also fair to say that medium format makes sense to a lot of others, otherwise we would not be here.
As for black cameras, of course it is possible but we refrain simply to annoy people.
Best,
David
