At the risk of incurring some serious forum-flaming, this Hasselblad promotion appears to be for those photographers who are actively seeking the technical features of the H3D platform and are current owners of PhaseOne. If you are interested and want to explore your options, this is an opportunity to investigate with financial incentive. Disclosure: I sell Hasselblad systems.
Some of the technical reasons are increased processing performance through Phocus, integrated data used for the HTS 1.5, lens metadata for APO, optical, and vignetting correction. Live Video is a real treat as you can focus the lens with the keyboard for those times when touching the camera is not an option. Central lens shutters allow the H-system to flash-sync up to 1/800th of a second; not a minor point for objects in motion.
Now is an excellent time to be in the driver's seat, you get to select from a portfolio of equipment unmatched in capability...
BTW, did you know you can use the tilt/shift with any H-system? It is a great tool...
-John
hotwire-digital