are you expecting
I have no idea what anyone is going to make, but it doesn't take an mba in communications to know that ink on paper probably isn't the savior for the photography world.
Given that, designers, publishers, clients, are all going to be working in different formats. In my office right now I have 8 lcd screens if you count everything from tower computers, broadcast monitors, Imacs, Ipads, Iphones and none have exactly the same screen dimensions.
So, it just stands to reason that the request for square or vertical video is coming.
I've done it already with the 5d2 and with the xl1h, but you have to mount them on their side, edit sideways and unless you crop down, your working on a very skinny 16x9 vertical.
There is also something else to consider . . . cost. It's much more expensive to shoot 16x9 horizontal in a commercial setting than a square or a vertical. Lights need more throw, the stage or location needs a lot of width and not that many still photographers that transition over to motion are that comfortable telling a story with a super wide format.
Go to a movie studio and look at a "small" inset stage. You can put a tractor/trailer on it and if your a still guy you ask "that's a small stage?", but if your a film guy and you pan the camera 10 degrees you say "s**t I don't have enough room.
Also most advertisers product/services, don't not show up well on a 16x9 frame on a laptop computer. Shoot a full length person and put it on the web and even if it's set for excellent streaming and bandwidth, a lot of detail is lost in that environment.
I know everybody's thinking utube or facebook with those knocked down pixelated videos, but we all know larger bandwidth is coming and I think we all know it will be near universal, whether wireless, or plugged into the office.
Also I don't believe traditional media is just going to roll over and play dead because of facebook. I know, I know everybody has a face book account and everybody talks about it, but they have the lowest advertising click through rate of any network and next time somebody mentions facebook to you ask them if they will pay for it?
Anyway, sorry to get off track.
At that point, detail, format, the ability to freeze frame will be important.
But what will Canon do, or any of the makers in regards to sensor sizes. I don't hold out a lot of hope.
After all it took Canon 10 years to finally produce a video camera that shot directly to cards, instead of tape and Sony still puts their line of new video cameras and cross over cameras in a 60i wrapper.
Panasonic is pushing the 4/3 format which is a tiny chip, and probably more than 1/2 of episodic television is shot with some kind of 2/3's inch eng camera form JVD, or Sony.
I think our best hope is the specialty makers, probably RED and hopefully Hasselblad and Phase. But whoever does a square or user defined format is going to have to offer more than line skipping or tiny 3ccd chips.
It's going to have to be full fledged stills that can move, because we're still in the transitioning stage where clients still ask for print resolution.
IMO
BC