I attended last Saturday's session and found it to be anything but an "infomercial". While they did play a couple of video interviews with (I believe) Dan Steinhardt of Epson about the technical details of the new printers, for the most part it was pretty much strictly about photography and workflow. Concentrating(naturally) on color management and printing.
One caveat: Maybe it was because it was the inaugural session and all five instructors were there, it seemed like everyone was pressed for time, running through their presentations at a pretty frantic clip. There wasn't a lot of time for Q&A with the audience, and that's what I felt like: an audience, someone sitting in a chair watching a stage performance. I consider myself fairly knowledgeable when it comes to digital printing, I've read Andrew's book, watched Jeff on the LL videos, and studied Caponigro's techniques from his DVD's, PDF's and interviews and I've learned a lot from those sources. But what I got at the seminar was a quick re-hash of all of that with no real "value-added" content. If they'd held this a year ago I would have been thoroughly enthralled, but it wasn't a year ago and I've learned a lot in the meantime so, content-wise, I'd have to say I didn't get a lot out of the day.
OTOH, it was nice to finally see some of the real masters of our art live and in person, the print gallery was astounding and there were some discounts available for attendees. I got a free camera strap from Microsoft and ordered some Solux bulbs at a discount with free shipping. My local dealer was there so I had a chance to chat with a couple of the salespeople I know and Epson was picking up sales tax on any of their products bought at the seminar.
All in all, I'd have to say I got my moneys' worth. If you're at the top of your game when it comes to CM/workflow/printing, you may not learn as much as you'd like but it's well worth the $150 for the experience. IMHO...
Bill
P.S. Dano, if you're listening, a couple of words: TABLES and NAME BADGES. It's nice to have some place to set your notebook and especially nice to know who you're talking to.....