Yes, you are right: when Apple announces a new computer, all the details, included the price are there. You forget the many "insider" rumours which are patiently and purposely released and spread around: do you think they come from nowhere?
Anyway, I beg once again to be patient for just 3 weeks.
Thanks and best regards,
Thierry
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OK, here's the thing I don't get about medium format. And this doesn't really apply to Sinar but all of the brands.
If you have a new back that hits all the points, high iso, great lcd, in camera processing, stable software . . . if it really does do all of this and the price is competitive then why not just wait until everything is in place and advertise the hell out of it?
If it's available, the supply and service network is in place and it does everything as advertised then it should sell like crazy, or at least what ever "sell like crazy" is in the medium format world.
It's not like your going to loose a sale to the new 65mpx phase, the 50mpx Hasselblad or the rotating sensor Leaf. I doubt if their stuff will be ready to buy at Photokina anyway.
The thing is and once again this goes for all medium format cameras, there is not one single new product that has been announced in the last few weeks that you can walk in and buy. Even the previous products do not have everything in place. Maybe lenses, maybe software, maybe tilt shift gizmos, maybe viewfinders but none of even the past generation of product has everything
ready to use and of course now we have new product being introduced because it's a trade show year.
Now this may seem like a novel thought, but I don't really think the manufacturers are seeing this from the buyers standpoint.
I've owned five medium format backs from two companies. Not one had everything ready to roll when it was delivered. They were close, they worked, but going back and reading the original pdf and then putting them in use, there was some element that wasn't exactly there.
To make it even more frustrating, just about the time everything was "almost" in place . . . software, wi-fi, software, (did I say software), the respective companies introduced new product.
So if this is an investment, rather than a purchase (I'm not sure if I understand the difference), I want all the facts I can get on the investment and anything out of place makes me think twice, maybe three times if this is a good investment.
The thing is, there is no reason to do it this way and put doubt in the customer's mind. Just wait until it's really ready or better yet, wait until I can buy it.
The no Contax or RZ mount really puzzles me. Not because I own a Contax it would puzzle me if I had a closet full of hy6's.
There are about 2 billion guys shooting in New York with film in RZ's and Contax. They only go to digital when a client "requests" it and then usually just rent the whole package from a tech company and that is usually either a Phase or Leaf mounted on an H series blad.
Think about that market that probably would be the perfect customer to sell a back with a 3" good lcd polaroid, in camera processing and hopefully easy to use software.
With interchangable mounts that would be perfect market to first sell them a back, then ease them into a new camera system, as they would know they have their trusty ol' RZ or contax for backup or just on the days they want to shoot digital with a RZ or contax.
Now take the guys that own phase or leaf and have them mounted on an RZ or contax. If the new Sinar can go onto that camera that takes a lot of sting out of the investment to just buy a new back, rather than firesale the back and the camera to make the move to the Sinar.
Even if they just went straight to the HY6 and never used thier RZ again, knowing it was possible makes the "investment" a little easier to talk yourself into.
Kind of like a trunk on a Porsche. You may not use it, but you can always tell your spouse it's still a good car for that weekend trip.
None of this makes any sense to me, especially since everyone connected to medium format keeps saying there is no money in cameras, just in digital backs.
If this is so, then why ever limit any digital back sales?
I personally think you have a winner on your hands with the new Sinar, but I also think that a winner shouldn't hobble themselves with any kind of doubt or any limitations.
One thing is for certain. All medium format has the semi same business model and loves to announce everything in segments. Just because it's always been done that way doesn't mean that the customer would not like to see a change.
In fact, since all of medium format seems to go through the same process, imagine how far ahead a company would be if they broke from this system.
JR
