In the days of the IBM mainframe, whenever they caught wind that a competitor was bringing out a new model IBM would issue a releases about THEIR new model with equivalent or better features. The fact that no such product yet existed didn't matter, it was all about creating fear and doubt in the minds of their customers.
Enough said.
Michael
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We all know they do this and we all get sucked into it. After all this thread will probably hit 10,000 reads before it's done.
The thing is I believe it takes validty away from the maker, as much as add a positive buzz.
Michael, you talk to the makers of this equipment a lot more than me, but in the conversations I've had with all of them asking a quesiton, like FF or lcd's, gets a response like they are giving away goverment security secrets, when it reality it's just a simple question like, "is there a way to put an external port on this camera to plug in a better lcd?".
I work in a world where I have to give direct answers, sometimes not to my benefit.
If a client asks me where a location is I have to answer Miami, not "well, you see, somewhere in the Southeast United States, though if you will write the P.O. I'll tell you.".
All of the makers suffer from a form of clairty. It's funny, medium format does a lot of things really well, but putting out real information is not one of them.
Real world use of cameras and backs has been boiled down to sound bites of megapixels and frame size which is somewhat of a shame because there is reasons to buy certain cameras, but rarely do those reasons get advertised or published.
JR