There are some stores that carry a lot of lighting, but I really think the best way to see light stuff, is go to a big fashion studio that has most everything. For example on any given day at LEStudio the have their own Broncolor, Prophoto, and Balcar, lots of hot lights, Kino etc,and photographers come in with just about everything else that exists. I went to B&H and although it's nice to see some of the stuff that I don't have it doesn't look like there is much to learn from what they had on display.