Namely, 24, 28, 35 mm?
The "normal" one used to be 24 mm in previous models. Now, they offer a choice of "normal" lenses, with a possibility to choose onde of the three as a default "normal" lens.
So, the question is, how do they achieve those focal lengths? Optically? Or just a digital zoom adjustments? If the latter, than I assume the designations of 28 and 35 mm are there simply as a convenience for photographers accustomed to the traditional focal lengths?