And, I think it is important for the OP to know that not all Epson printers are 360/720. Some of the newer ones, e.g. the SC P7570 / 9570 are 2400 x 1200 heads. So, the appropriate LR res settings would be 300 / 600 as with Canon.
Correct, and an application like Qimage will sort out the optimal settings by automatically interrogating the printer driver. That will also show that a "Finest Detail" setting is required to allow printing at 720 PPI.
A question that seems to remain unanswered is; what to do if the image size results in a PPI between 360 and 720 (or 300 and 600) PPI?
The answer is, why waste real image data by downsampling? Use the next higher resolution instead, i.e. 720 (or 600) PPI, and avoid downsampling artifacts (even if they will be hard to spot in the final print). There could be a reason to downsample to 360 (or 300) PPI, and that is when the total number of pixels exceeds the maximum allowable width of the paper (roll) in pixels.
In theory, there can also be a memory buffer limit to how many pixels can be sent to the printer driver with large format output, but an application like Qimage can usually avoid that by sending chunks of data to the printer.
Qimage (Ultimate, not sure about the Qimage One versions) also support an "Overdrive" printing mode, that's useful when printing large files on smaller output formats. When the resulting PPI for a given output size would exceed the maximum printer resolution of 720 (or 600 PPI), Qimage will attempt to print at something like 1440 (or 1200) PPI, thus improving the print quality even further.