This is not Japan, and we are not Japanese. The future of the Olympus Imaging brand is absolutely uncertain, but JIP isn’t necessarily a place where brands go to die in the same sense as similar Western businesses. Either way, the uncertainty itself will cause a great deal of unexpected harm if this has not been factored into the deal. Around the interwebs I’m already seeing people (sensibly) more reticent to buy new Olympus equipment. This is perfectly normal, and JIP need ro move quickly in clarifying their intentions.