I live in Santa Fe. We have a street, Paseo De Peralta, which is shaped like a miles-long letter C, with another road that intersects with both ends of it, so you might think of the two streets together as a large letter D. If you turn onto the Paseo, you may at different times, a few minutes apart, on the same road, be traveling East, North or West. Many of our streets are based on old Indian trails, and on the idea that you never want to lose elevation if you then have to reclimb it to get somewhere. So the streets wander. The only rational way to use phone or GPS maps is for the straight-ahead orientation. The "north is up" would drive you crazy. Anyway, I don't think of it as "north is up." If you lay the phone on the car center console, you're looking at it flat...and the virtual car on the map is then moving in the same direction you are, and right turns are right turns etc.