Pages: [1]   Go Down

Author Topic: Attracting business: website vs word of mouth vs social media vs ...?  (Read 364 times)

Dinarius

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 1098

Obviously, when one has clients, one wants to hold onto them.

But, excluding what I would call existing business, can people put any kind of number on where new business comes from? Or, what they think the best way of attracting new business is nowadays for their line of photography?

I donít do weddings, or any kind of social photography, but Iím told that apart from word-of-mouth recommendations, the best way of attracting new business in those fields is Facebook. Would others agree?

Have websites become just a means of confirming what a potential client has learned about you elsewhere?

Any other views?

Interesting times.

D.

Logged

TonyVentourisPhotography

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 372
    • Unlocking Olympus
Re: Attracting business: website vs word of mouth vs social media vs ...?
« Reply #1 on: August 21, 2019, 04:24:40 pm »

Iíve taken a different road...I stay off most social media entirely.  I occasionally post to Instagram, but itís nothing serious.  A lot of my clients find me on google actually.  I find that surprising given that searches make it tough to find small fish sometimes, even with strong seo.  Word of mouth is still a good source.  Nothing beats a good recommendation.
Logged
Tony
Unlockingolympus.com (ebooks & blog on getting the most from your OMD & Pen)
tonyventourisphotography.com (Commercial Photography)

tcphoto1

  • Full Member
  • ***
  • Offline Offline
  • Posts: 106
    • http://www.tonyclarkphoto.com
Re: Attracting business: website vs word of mouth vs social media vs ...?
« Reply #2 on: September 03, 2019, 10:08:09 am »

Social media has turned into this monster that has many faces, you don't know if the profiles with a high number of followers is paid for or organic. Last year, I read about a Canon Ambassador or whatever her title getting booked to shoot a large project for them, paperwork was signed and then someone cancelling the contract when they thought she didn't have enough Instagram followers. Who wants to put that much time into the medium when you have no idea what the rules are? Most of my friends are quite literate when it comes to social media and they have been stepping away from it. They used it to stay current on trends in their industries and put their own work out there. If I had to pick a source of new business, it would be word of mouth referrals and the websites are the next step in confirming the level of work.
Logged

Martin Kristiansen

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 1159
    • Martin Kristiansen
Re: Attracting business: website vs word of mouth vs social media vs ...?
« Reply #3 on: September 03, 2019, 10:47:45 am »

I use a Wix site and do email campaigns to my user base and try to add new emails as I find people. That seems to work the best for me and I enjoy it. Iím not on FB. Tried it but it attracted the wrong kind of clients. I only work for businesses. Iím not interested in working for the general public. I couldnít get FB to do that for me. I deleted my FB accounts and now run an Insta account. Itís just a bit of fun.
Logged
Commercial photography is 10% inspiration and 90% moving furniture around.

Rob C

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 22239
Re: Attracting business: website vs word of mouth vs social media vs ...?
« Reply #4 on: September 04, 2019, 05:33:30 pm »

My working life was before social media.

However, putting myself into client shoes is easy to do, and wearing such shoes, I would listen to word-of-mouth reports, but with caution: people can be bitchy about individual photographers out of all sorts of reasons, even bad interpersonal vibes that have more to do with the client than the photographer. Also, they can praise poor photographers because they, the client, know no better.

So yeah, I'd use my ears but most of all my eyes, and look at hard-copy portfolios after websites. I think a good website is a fine initial contact encouragement.

Rob
Pages: [1]   Go Up