Regarding my question though, many of us existing X1D simply want a better X1D and we’ll be happy - not a GFX killer. Hasselblad doesn’t need to engage another sensor manufacturer and find a better-than-IMX461 sensor to make that happen. If they just drop in the IMX461 sensor in and add the improvements many have been asking for with the X1D (shorter boot time, AF joystick, live histogram, etc) they will deliver what many of us are looking for, myself included. They don’t need to reinvent the wheel.
Long term, you’re right, maybe using the same components as Fuji and charging a price premium won’t work for them, and pursuing other options may make more sense. It definitely is hard to ignore the GFX price point, and Hasselblad may need to address that long term or sooner. I have no complaints with any Sony sensor I’ve ever used (Nikon D8xx’s, A7R, A7RII, 645z, X1D), but I’d be happy to see some competiton. I’m brand agnostic at the end of the day but think competition is good for all of us end users.