I think this is one of the strong points for Fuji. They have one of the most excellent line of lenses in their X-Mount system. High quality and expensive lenses, decent quality and cheaper lenses. It is difficult for a third party to enter there.
That's certainly what initially attracted
me to Fuji.
I also like the company's systemic approach to the product line: the wide variety of lenses, announced well in advance in a frequently-updated roadmap; different styles of ILC bodies for each generation of capture technology; quick turnaround to fix firmware bugs and feature upgrades for older bodies through firmware updates.
Fuji continues to roll out new lenses at a fairly brisk pace, and to keep selling them I have no doubt the company will invest whatever engineering effort is necessary to keep their sensors state-of-the-market.
(I have a feeling the X-Trans pattern may turn out to be an evolutionary dead end, but that really won't make much of a difference to me as an end-user. Or it may actually improve my experience as an end-user by simplifying post-processing of Fuji raw files.)