Meaningless statement; so many factors that go into the composition of an inkjet paper, unless you are a paper technologist with a lab to analyze it you wouldn't know, and even then........but it could be similar for all intents and purposes - still doesn't necessarily mean there's rebranding. As I said above, a vacuous and tired subject.
Mark - I dont understand your hostility to people using the term "rebranding" They (and I) are simply trying to help people understand that almost none of these retailers are actually paper manufacturers - only major ones like Canson and Hahnemuhle are - they are for the most part working with a major manufacturer, such as Felix Schoeller of Germany, who seem to be the base source for so many of our basic favorite papers.
Ernst Dinkla's wonderful Spectrum Viz, reveals SO much about the near-identical nature of these supposedly 'unique' papers that come onto the market. Look at the plots for Canson Platine, and Legacy Platine, and 'Red River Palo Duro Soft Gloss' and Felix Schoelle J23000 True Rag Silk Satin', etc, (there's others...) and you see that they are basically the same thing.
Sure there might be the
tiniest tweak, (and I'm sure you're going to point these out!) but it is really minor compared to choosing a Platine vs Baryta, for example. It is pretty clear that Red River has bought rights to a Schoeller Platine-formula paper, and is marketing it as 'Red River Palo Duro Soft Gloss' (what a mouthful!). I'm not knocking RR, just trying to unravel the marketing hubris claiming a "new paper" for it's actual accuracy - is it really
new or is it another Schoeller paper with maybe a tiny tweak, and a different label on the box?
I use a lot of paper - typically about $2500/ month in large rolls - and find the difference between (for example) Canson Platine and Epson Legacy Platine is near zero for all intents, and for sure less than using a roll of Canson Platine from 3 years ago to one today (the white point, mostly).
That's all!