If a suitable matte settings doesn't suffice the media properly and you decide to use a gloss option instead, just make a custom media setting and do a gloss option minus the Optimizer. This will make it print properly with gloss settings but minus the CO usage.
As Mark stated, make sure it does what you need before getting it and the series is a great model. Technology is so far above Epson and HP in photo/poster printers and quality is now comparable.
The Optimizer basically will be applied to (only media with a sheen: luster, semi-gloss, gloss) the white areas with no ink applied or the whole print if you choose. This helps to keep the reflection of light even across the whole print. If you don't like the CO, you can leave it unchecked (doesn't apply to whole image) or make the custom media setting to have it off otherwise.