Pointing out that the president is a sociopath, while true, isn't very interesting. They've all been sociopaths. It's just that some have been packaged better than others.
Trump's packaging is extremely sloppy, but this turns out to be very appealing, and broadly so, for complicated and interesting reasons.
So I guess it's fair to ask if Trump actually is badly packaged. Perhaps it's not incompetence but genius? It feels accidental to me, and my experience suggests that there's rarely a super intelligent conspiracy hidden underneath. But who knows?
This picture will appeal to his base just fine, and not because they are idiots, rubes, and racists.