From reading the article, it seems like it's a form of HDR in camera, outputting a single raw file. I am sure it's P1 unique.
Noting that it uses the ES shutter, curious about issues with Rolling shutter, on subjects that tend to show the issues of rolling shutter on the P1 backs, i.e. larger objects moving across the frame.
Also, curious as to overall how it handles objective movement of finer things, mainly leaves, for outdoor work. With most HDR (traditional capture as separate raw files and worked together with a particular software), aliasing due to movement of leaves and similar subject matter can and does create problems. Indoors with static subject matter, I can easily see this working and for Architecture but interesting in seeing how it works on a day with a 15 to 20 mph wind blowing in the trees and you are forced to the 1/250 to 1/500 shutter speeds to attempt stopping motion.
Also curious how this will work with situations where you are limited to a very slow shutter speed, in the 1" to 10 second range. The Averaging might allow for much better overall results.
But to be totally honest, if you can pull 4 stops out of a stock file and have a clean file, (can't do that with the 3100, at least mine won't), that increase alone is impressive. I am still curious what the stop range pull will be for ISO 200 up to ISO 800.
Paul C