Because I, like everyone here, own other cameras too, and paid them $35000 for one of their backs - shouldn't I be entitled to their latest FULL software for a year, rather than paying for upgrades every 10 months?
It's not like I can leave v9 on my computer for Sony and Canon files, and get v10 in DB only for my IQ3-100, so I'm forced into paying for the upgrade if I want to fix the LCC issue, or... loose support for Sony and Canon, if I want v10 for free in DB mode.