More testing now reveals the following surprise about (custom) media types.
I discovered today in the accounting manager that the Print Quality wasn't at the same setting when I tried to do equal comparisons between the OEM media type and a custom one. Digging deeper it turns out that "highest" doesn't mean the same on the two media types!
The scale (as reported in accounting manager) goes from 5 to 1, 5 meaning fastest/worst, 1 meaning slowest/best. I've never seen 1 used, but 2-5 are in use. Would like to hear how to get use of setting 1.
Print driver lets you either use a named quality setting or set a custom one (on a slider from fast to fine, covering 5-1, not all being available dependent on media type). On the OEM media I can choose High and Highest, seen in accounting manager to map to 3 and 2 respectively. The custom media type has choices of Standard, High and Highest. I've tested both on Highest yesterday, where I noticed the unexpected quality difference between them. Here comes the strange thing. You'd be expected Highest to mean, well, highest quality - hard to get higher that highest you'd think, but no... If you go to Custom it turns out there are four options available and not just the three named ones. And the mapping of the named ones are offset one toward the faster end, meaning Standard maps to 5, High to 4, Highest to 3. Notice the one-off difference? Highest was 2 before on OEM (better). But using Custom slider, you can drag it one notch higher, matching setting 2 of the OEM. That isn't exactly obvious UI for me.
Can someone inform Canon of this strange inconsistency, or direct me in a suitable direction to do so directly?
Now quality is a better match. And guess what, now that the custom media can be custom set to 2 (one step higher that "Highest" maps to) it also will accept and utilise 1200 PPI input like the OEM at Highest (here mapping directly to quality 2). Only Highest (or rather setting 2 to be precise, as mapping is screwed) utilise 1200 PPI.
All is not solved though, as I still see a sharpness increase using the OEM media type, both testing 600 and 1200 PPI input, even though quality settings behind the scenes seem to match now (level 2). Custom media type has head height and ink level matching OEM comparison (low and medium-small). OEM has better separation of details, hard to describe without having prints at hand, but it's clearly doing something different, and better. Both resolve 600 and 1200 PPI line tests, but with a different perceived quality. Much prefer the OEM. If it's better dithering, up sampling, sharpening or what, I don't know, but better it is. And yes, it can be seen by naked eye, and I dislike having this quality drop using custom media, as I find several good uses of custom media types including Accounting, custom ink level, head height and feed adjustment - even calibration. So it still needs clarification why sharpness is better on OEM media type. Can anyone investigate or explain further?
Later going to check options in Print Studio Pro, I could more easily confirm the quality mapping inconsistencies in it's UI. Rest was done from Photoshop CC 2017 on macOS Sierra, driver version 16.10.1.0.