http://image-sensors-world.blogspot.gr/2016/01/sony-reports-singnificant-decrease-in.html
The significant losses could mean that they may revise selling low production sensor units....
Although Sony is also saying that is selling less cameras units than before, I will careful with the sensor units. Sensors units includes also figures for sensors for mobile phones (their biggest clients), security cameras, video cameras, cars cameras, etc... (take a look at the first picture here:
http://www.dslrbodies.com/newsviews/more-doom-and-gloom.html , but as you can see, Sony was already predicting that sensors for photography cameras will decrease... but looks like they failed in all the other predictions).
One of their biggest client of sensors, Apple, had a flat quarter in respect to their iPhone, and also a decreasing quarter selling iPads or iPods, so for me it is not surprise that a mobile phone market that, looks like, it is getting stable, affects the sales of camera sensors.
Anyway, saying that, Sony recognized that is selling less cameras, probably due to less sells of A cameras and E ASP-C cameras.
See also recent loss in mirrorless market share...:
http://forum.luminous-landscape.com/index.php?topic=107788.0
Might be because of focusing on higher end FF cameras. Perhaps the A6300 will rectify that.
That share figure is only for Japan, not the rest of the world. Look at the conclusions sections of this article about the presentation of the a6300 in Europe (
http://www.mirrorlessons.com/2016/02/15/sony-a6300-review-first-impressions/ ):
During the press conference, Sony shared some interesting stats concerning the European market. First, Sony’s digital imaging department saw a growth of almost 25% in the last two years.
Sony is number one in the compact/travel camera segment thanks to the RX series with a 33% share. Even more interesting is the full-frame segment where they saw a growth from 13 to 23% in the last year and a half. Furthermore in some countries like Germany and Denmark, they have been number one in sales for the last few months, outperforming Canon and Nikon. It seems that Sony’s aggressive strategy is working. It will be interesting to see if these sales will keep increasing and how the situation is worldwide.
Of course, this is the word of Sony. But Zeiss also reported in an interview (I cann't remember which one) that in Germany, the leader of sales in full-frame cameras is Sony.
I think Sony is doing quite well, I'm not Sony user but I'm considering one for my Canon glass. I will just liked that they would have a more clear strategy like for example Fuji is doing with their X system.