What I DO find interesting is Phase One claiming one stop MORE dynamic range than their previous highest. That's very promising given how very very good the previous highest was.
Yes it's very interesting, but I do mind how it's achieved. I've analyzed hifi stuff both audio and photography quite extensively and I know how easy it is to fool oneself. If you stare at one property alone you miss something else, classical example noise reduction, if you stare at the grain you miss that details are smeared or colors are pastel like.
It's also very subject dependent, it may look good in one image, and worse in another... if you really want to know how a system performs you need both, you need the hard engineering facts and you need real life tests. If you only go for a week with unstructured laid back "real life tests" it may grow on you over the next year that the system isn't actually performing as you initially thought. Pairing "real life tests" with independent expert testing gives you (at least me) better confidence that the product really delivers as advertised.
Personally I think this DR thing is a way over the top exaggerated "need", but I understand as much that it makes sales just like megapixel number does. I do expect this new back to be excellent just like any other recent Sony sensor, but if it's actually better than the already excellent IQ250/645z/CFV-50c remains to be seen.
MFD is afterall much about "keeping the distance" from 135 gear, and today this is done with two hard numbers, megapixels and DR. 100 and 15 are two really good numbers for now