But frankly, I think Pope was really interested in just making a public case out of it, for publicity or other reasons he's not talking about, and wasn't really interested in making money.
If you'd read the links people have provided in this thread, you would learn that he IS talking about his reasons, and that, yes, he IS more interested in making a public case than making money. Here, one more time:
http://www.patpope.com/new-blog/ There's even a header that reads: "Why did I write an Open Letter?"
Also, $1500 for the copyright of a photo like this is absurdly low. Your pricing tells me you have never spent any time trying to make a living as a photographer and don't have any real-world experience with the business side — at least not at a serious level. Without this experience it is hard to really understand how prevalent the requests for free work are and how bent out of shape people get when you're not flattered by their offer. Seriously, I'm not trying to be insulting or rude, but I think it's hard to fathom the level of frustration unless you have experienced it. It is common — really common – for people to "offer" to publish work for credit and when you say you'll need to be paid, you get responses like: "get over yourself" or "your not that good" (although good enough to publish) or "thanks we'll keep looking [for free stuff]."
Imagine trying to run a restaurant and people keep coming in, sitting down, and "offering" to eat for free as though they're doing you a favor. The first time, you think, 'that's crazy' and maybe try to explain that you're running a business, but the hundredth time you think "get the f**k out of my restaurant and don't come back." That's really what it's like in certain sectors of this industry.
You and Bob can keep talking about Pope's lost opportunity for not trying to negotiate, but you don't get it. It's almost never worth negotiating with people who make it clear from the beginning that they are looking for free, especially when the photographer or the writer is the only one who some how didn't get a line in the budget. It is totally unethical for Garbage to try to produce and sell a photography book without budgeting for content and they were rightly called out for it.