I have definitely seen this effect, and it's kind of annoying. Watching the shutter speed helps. Or just watching the relationship between the tonal values in the viewfinder -- the sky may stay the same as the autoexposure tries to keep up, but the contrast between sky and ground will change. Or hold the polarizer up to your eye first and rotate until you get the effect you want, then check the mark on the outside of the ring, and rotate to that mark once the filter is mounted.