OK, I get it. He was trying to market to Elinchrom users because that's the light professionals use for sports.
Hmmm. I don't know. Does it say it will work with other lights besides PB and Elichrom? It seems like if he wanted to market to Elinchrom he would have made it work, or had an alternate. maybe an Elinchrom market would have been nice, but not necessary? Maybe Elinchrom users will buy the Einstein and Laser combination? Pretty cheap.
It's nice how the Einstein has what cannon calls High Speed Synch. Really nice.