Growing medium format photography
In June 2009 a new company was formed known as Leaf Imaging Ltd. to continue to develop, market, sell and service digital camera equipment under the “Leaf” brand.
Leveraging advantages
Since entering into this new market situation, Leaf and Phase One have worked intensively on identifying areas of mutual advantage, e.g. where technologies can be shared across products and where sales efforts can be strengthened.
Both Leaf and Phase One will continue to work with you, our existing customer bases. Now and in the future our customers will find products in their brand of choice to meet their needs.
Already throughout the rest of 2009, this new organization plans to bring out new products, tools and initiatives for more and better options for photographers.
Leaf, as well as Phase One photographers, have always valued choice in selecting the system which best suits their individual requirements, needs and photographic styles. This freedom of choice will continue, by offering the best tools to serve their creative visions. In a few months, the range of options for Leaf shooters will expand with support for Leaf digital backs in Phase One's Capture One software. This not only means photographers will be able to leverage Capture One features, but also future versions of Capture One will comprise a synergy of the best features from both the Capture One and Leaf Capture products. The Leaf product portfolio will continue to expand, following a clear roadmap. Leaf engineers are currently working on several product developments, including the Leaf Aptus-II 8, a 40 megapixel digital back and the entry level, affordable Leaf Aptus-II 5, a 22 megapixel digital back.
Leaf and Phase One will continue to market products under their respective brands, offering separate and distinctive high quality products that accommodate the needs of professional photographers. Through tight R&D cooperation, the development of internal components will be synergized, allowing for faster hardware and workflow developement. This will mean customers can look forward to seeing new product innovations in the market sooner than before. Both Phase One and Leaf customers can look forward to experiencing new tools, new functionality and a higher image quality not previously available.
We want you to know that we are actively promoting the same Phase One camera platform, and coordinating developments on body and lens technologies with Mamiya.
Joint efforts will be made with Phase One's strategic partner, Mamiya Digital Imaging, to further develop the 645 camera platform. It is essential to have and invest heavily in a high performance, open camera platform, which photographers can work from. As a result of this new business set up the Phase One camera and lens range is now already available to Leaf customers.
For questions or more information, please feel free to contact Leaf Marketing.
NOTE: In a few months, the range of options for Leaf shooters will expand with support for Leaf digital backs in Phase One's Capture One software.
Does this mean tethered?
