So, I have noticed that in the world of alcoholic beverages, the only beverage that has not reached market saturation, or anything close yet, but appears to be growing in popularity, is mead. Sure, mead is an acquired taste, but so is wine and beer, and I feel there could be a decent opportunity here in the right area, especially if one could refine mead to be more like wine. I dont mean taste like wine, but have a similar mouthfeel as wine with concentrated flavors.
You see, if you have ever tasted commercial mead, you will notice that most (12%+ ABV) meads have a somewhat weaker flavor with little mouthfeel and a bit too much ethanol flavor coming through. You could write this off as it being part of the drink, but red wine has these same characteristics after pressing. It is the aging in wooden barrels that adds oak tannins, polymerizes the tannins and acids through gradual oxidations through the staves (rounding out), and concentrates the flavor through evaporation of liquids out of the barrel helping to mask the ethanal flavor.
So, for the last few months, I have been working on a few different recipes and I am approaching the point of upping the ante to experimenting with 10 gallon barreled recipes. I am just wondering what people think?
I am preparing an order to a local cooperage for four new 10 gallon barrels. New barrels are quite the investment, even smaller 10 gallons ones, so I have a bit of hesitancy on this.
(If you are wondering why not wine? Wine is over saturated in the market, making it impossible to stand out. Wine also take longer to mature, up to 3 years. Last, my palette for wine is more European, focusing more the terroir and minerality. The overall American palette though is more about fruit forward and (over) ripe wines.)