Luminous Landscape Forum
Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: david distefano on February 25, 2014, 09:04:01 pm
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hello doug,
with california having 12% of the u s population, when will digital transition follow the lead of capture integration and set up shop in california.
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hello doug,
with california having 12% of the u s population, when will digital transition follow the lead of capture integration and set up shop in california.
Not likely soon.
Retail locations add cost and only meaningfully add service (IMO) for maybe a 90 mile radius, beyond which next next day shipping is just as effective.
Since I've joined DT we've focused on building up our Remote facilities including our (now) rather extensive Raw File Catalog, our rental-towards-purchase program, our remote support facilities like screen sharif and video chat, roadshows and our Remote Demo Center. (http://https://www.digitaltransitions.com/blog/dt-blog/dt-remote-demo-center)
I'll be in LA for a week later this month. Even with the cost of a flight and hotels it's a small fraction of the price of maintaining an office.
None of this is to say the other approach (expansion via physical locations) isn't also a good option. It's just not the one we've chosen. Different strokes for different businesses.
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David - Since you mentioned, technically it might be more accurate to say physical location rather than retail outlet, as these are offices/studios/demo facilities, but why has Capture Integration opened these physical locations in other areas?
We have clients all over the world. We strive to provide a better buying and owning experience than any other company - regardless of physical proximity to the client. Today, with the advances in real time communication, combined with a large and growing dedicated staff that is available before and after hours, we strongly feel that physical proximity is nice, but not guaranteed to produce the best result. What you know, how accessible you are, and how responsive you are, not to mention how you actually go about taking care of your clients, forms the criteria for customer experience.
Now that said - we love seeing clients face to face. We wish we could do more of it. That's one reason we like to do workshops, like the recent Carmel Adventure, Glacier Park and others. We get out there. But we love to be able to present opportunities for our clients to have more face to face interaction with our company. So when we see an opportunity, we expand. That opportunity is a combination of the location itself, but most importantly, with the right person. They don't always appear in that order.
Those are our strokes, as Doug said. :)
If you're ever nearby any of our locations, please stop in.
https://captureintegration.com/company/map-directions/
Steve Hendrix
Capture Integration