Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: Tangyimail on January 18, 2014, 12:16:38 am

Title: When will Hasselblad release a new CFV back?
Post by: Tangyimail on January 18, 2014, 12:16:38 am
The CFv 50 has been released for three years, but Hassy hasn't said when they will release a new version, say, CFV 60?
Title: Re: When will Hasselblad release a new CFV back?
Post by: Chris Livsey on January 18, 2014, 03:06:30 am
As a P20/Hasselblad V user I would comment that such a high pixel count would strain the system in too many ways: Calibration of back and body, the V body and focussing system would need individual calibration given the age and usage of the majority of bodies. Vibration, shutter shock or whatever is the current term, this limits hand holding to 125th as a practical minimum, topping out at 500th doesn't help. The user base is now I suspect mainly amateur at least in "developed" countries (the 'blad is ubiquitous) if the spend is going to be that high wouldn't most look at a S/H H system? Same user group has limited funds, majority are not Dpi "swopped backs again this week" types. Open platform: Phase One and other backs "suffer" from the lead, that's about it, availability is now so those who want that count can have it, a CFV would be in catch up, it should have been launched at the same time as the H system equivalent, not years later. I'm sure the sales of the CFV 50 will have fed into the decisions, hard as well to "sell" a back for a platform you no longer produce.
Having said all that they may surprise us with the next generation releases, or they could do a CFV lunar edition, or a Ferrari  ;D
Title: Re: When will Hasselblad release a new CFV back?
Post by: Doug Peterson on January 18, 2014, 04:18:52 am
If you're looking for a back that fits any 500 series, has recent generation sensors, has modern LCD with touchscreen interface and can shoot in either vertical or horizontal there is no need to wait for a future back release. Leaf Aptus, Leaf Credo, Phase IQ and IQ2 are all available today.
Title: Re: When will Hasselblad release a new CFV back?
Post by: ErikKaffehr on January 18, 2014, 04:26:54 am
Hi,

I don't agree in part. The CFV sensor is 1.1 crop factor on 645, 36.7 x 49.1 mm. A sensor 1X crop factor would give 60MP ( 50MP * 1.1 * 1.1). So the 60 MP sensor would be no more demanding then the 50 MP sensor, except using more of the image circle of the lens.

Of course, that would be to pay a lot for a 10% linear advantage, but if it is worth it, that is a question for the customer to ask.

As Doug makes a point, there are many alternatives from Phase and Leaf.

Best regards
Erik


As a P20/Hasselblad V user I would comment that such a high pixel count would strain the system in too many ways: Calibration of back and body, the V body and focussing system would need individual calibration given the age and usage of the majority of bodies. Vibration, shutter shock or whatever is the current term, this limits hand holding to 125th as a practical minimum, topping out at 500th doesn't help. The user base is now I suspect mainly amateur at least in "developed" countries (the 'blad is ubiquitous) if the spend is going to be that high wouldn't most look at a S/H H system? Same user group has limited funds, majority are not Dpi "swopped backs again this week" types. Open platform: Phase One and other backs "suffer" from the lead, that's about it, availability is now so those who want that count can have it, a CFV would be in catch up, it should have been launched at the same time as the H system equivalent, not years later. I'm sure the sales of the CFV 50 will have fed into the decisions, hard as well to "sell" a back for a platform you no longer produce.
Having said all that they may surprise us with the next generation releases, or they could do a CFV lunar edition, or a Ferrari  ;D
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 18, 2014, 05:31:58 am
I would think that Hasselblad's idea of an upgrade path is to use a H camera, its back and the mount adapter for the V lenses. It is probably even cheaper that way, considering that second-hand H cameras with a decent back can be had for less money than CFV backs. And you get a viewfinder that has been designed for the smaller format of the electronic sensor.

Basically, one has lenses and needs a "box" between these lenses and the back. That box can either be an old V-series camera or a new H camera with lens adapter. The second options allows to use 60 Mpix backs.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 18, 2014, 05:35:47 am
Hi,

I don't agree in part. The CFV sensor is 1.1 crop factor on 645, 36.7 x 49.1 mm. A sensor 1X crop factor would give 60MP ( 50MP * 1.1 * 1.1). So the 60 MP sensor would be no more demanding then the 50 MP sensor, except using more of the image circle of the lens.

Of course, that would be to pay a lot for a 10% linear advantage, but if it is worth it, that is a question for the customer to ask.

As Doug makes a point, there are many alternatives from Phase and Leaf.

Best regards
Erik


Erik, the cost of producing a full frame or near FF square sensor, is not only the 33% more sensor area that is required, but more, much more than that, is the fact that this sensor would be applicable to a very limited volume of camera users, than 6x4.5 users. Nearly all cameras that would be able to serve such a sensor have been discontinued (I believe that only RZII can be ordered, maybe not even this) and most of them (Rolleis excluded) are much worst specified than modern 6x4.5 or even Contax 645… Hence, if such an MFDB would be made, the cost could be outrageous maybe even 10 times the cost of a back aimed for 6x4.5 format, who would make a sensor that maybe would be of interest in 10-20 units annually coming from all makers and who are the MF makers that would make a special back for 6x6 cameras, when all makers only make 6x4.5 cameras to fit their backs on? OTOH, most 6x6 camera owners, prefer the rotation ability of the sensor that their camera is able to do since they don't have to ever use their camera in "portrait" orientation, which means that even among 6X6 users, such a sensor would have limited interest.  ::)

As to the OP requirement, there is no CFV-50 in production for a long time now, nor there is a any V system anymore….  More than that, questions like …."is P1 IQ 272 coming?" or "when is Nikon's D300 replacement?" …are better to be applied to the makers via mail  ??? There is more luck to find an answer there!
Title: Re: When will Hasselblad release a new CFV back?
Post by: ErikKaffehr on January 18, 2014, 07:55:30 am
Hi,

Sloppy reading on your part. I was talking about a full frame 645 camera, having a 1.0X crop factor. The CVF 50 uses an 37x49 mm sensor while later backs like the IQ260 and the IQ280 use larger sensors with 1.0X crop factor on 645.

The poster I was responding to suggested that a 60 MP sensor would make a larger demand on the cameras than a 50 MP sensor, but withe the nomenclature used today it would be a slightly larger sensor with the same pixel size. And such sensors do exist in a great selection from Phase One and Leaf as I also pointed out.

Best regards
Erik


Erik, the cost of producing a full frame or near FF square sensor, is not only the 33% more sensor area that is required, but more, much more than that, is the fact that this sensor would be applicable to a very limited volume of camera users, than 6x4.5 users. Nearly all cameras that would be able to serve such a sensor have been discontinued (I believe that only RZII can be ordered, maybe not even this) and most of them (Rolleis excluded) are much worst specified than modern 6x4.5 or even Contax 645… Hence, if such an MFDB would be made, the cost could be outrageous maybe even 10 times the cost of a back aimed for 6x4.5 format, who would make a sensor that maybe would be of interest in 10-20 units annually coming from all makers and who are the MF makers that would make a special back for 6x6 cameras, when all makers only make 6x4.5 cameras to fit their backs on? OTOH, most 6x6 camera owners, prefer the rotation ability of the sensor that their camera is able to do since they don't have to ever use their camera in "portrait" orientation, which means that even among 6X6 users, such a sensor would have limited interest.  ::)

As to the OP requirement, there is no CFV-50 in production for a long time now, nor there is a any V system anymore….  More than that, questions like …."is P1 IQ 272 coming?" or "when is Nikon's D300 replacement?" …are better to be applied to the makers via mail  ??? There is more luck to find an answer there!
Title: Re: When will Hasselblad release a new CFV back?
Post by: ndevlin on January 18, 2014, 10:11:04 am

The odds of Hasselblad doing another, different CFV back is truly minimal.  Sadly, the "V" system is end-of-life, and if Hasselblad survives as a camera maker, it won't be in this direction. 

I also agree that there would be little to gain.  The level of precision needed on digital backs was always a bit of a reach on legacy systems.  If you want to go down this road, get a nice, and now affordable, 22MP leaf or phase back and be happy. 

Cheers,

- N.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Slobodan Blagojevic on January 18, 2014, 10:21:05 am
Gee... So many posts and so many words used, when one would suffice: never! ;)
Title: Re: When will Hasselblad release a new CFV back?
Post by: EricWHiss on January 18, 2014, 01:41:21 pm
Never.  That's what they told me about 1.5 years ago. And they won't make any more CF backs either.
The universal style digital back with adapter plates that can be easily swapped to allow the back to fit technical cameras or other systems sure makes a lot of sense to me.  But H killed off the V system and there's no need for a new CFV. 
Title: Re: When will Hasselblad release a new CFV back?
Post by: torger on January 18, 2014, 02:14:49 pm
As pointed out above "never" is the unfortunate answer. The V-system is end-of-life in the eyes of Hasselblad.

I would guess that the V system today is mostly used by amateurs and some artists (like Anton Corbijn, which still shoot film), while the typical professional would use the H system or other auto focus system.

I think that a 56x56mm back with 9 or 6um pixels (39 or 87 megapixels) made for V and Hy6 (and tech cams) would be commercially feasible though (even with a high price tag), but Hasselblad won't be the company making it. To me such a product based on current CCD technology would be more exciting than a 645 CMOS back. It would actually make medium format more different from 35mm than it is today instead of more similar.

DHW collaborating with Sinar maybe could pull it off. Sinar has the know-how and DHW has the product that would gain from it (Hasselblad's H system and Phase One's 645DF+ cannot take a 56x56 back), and by making interchangable mounts like Sinar has for their backs you could sell to both Hy6 and V users as well as tech cams.

We've had larger than 645 digital sensors before, Dicomed Bigshot was 60x60mm (and $55K), so it's not an impossible task.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Tangyimail on January 18, 2014, 11:15:55 pm
Thanks to all for your input. The H system is very tempting, but gee, aren't they expensive. I have a couple V bodies and an assortment of lenses that I painstakingly built up over time. And I cringe at the price of the new H series lenses.......

Some fellow photos use an L bracket that seem to solve the landscape/portrait orientation problems quite nicely.
Title: Re: When will Hasselblad release a new CFV back?
Post by: ErikKaffehr on January 19, 2014, 01:22:13 am
Hi,

The P45+ back I have can be mounted either horizontally or vertically.

I also feel it is improbable that Hasselblad makes a new V-series back, but it is also possible they would do it, in a future if they get a lot of HD60 backs as trade ins and if they see a market. But I don't think that market is very large.

Best regards
Erik

Thanks to all for your input. The H system is very tempting, but gee, aren't they expensive. I have a couple V bodies and an assortment of lenses that I painstakingly built up over time. And I cringe at the price of the new H series lenses.......

Some fellow photos use an L bracket that seem to solve the landscape/portrait orientation problems quite nicely.
Title: Re: When will Hasselblad release a new CFV back?
Post by: tom_l on January 19, 2014, 03:48:36 am
I was sure there would be a huge market for these backs, if they were sensibly priced between 5000-6000 €. But I suppose Hasselblad have done their homework already, and found out that it isn't worth continuing this platform. The first back with a square sensor was a great idea, the idea to put a rectangular sensor in the same back wasn't.

Anyway, in my area, the V-mount still seem to be the most represented backs. If there are 12 backs I know of (all professional, nearly all allrounders, shooting all kind of photography), 2 are Hasselblad, 1 Leaf. 9 are Phase One backs, and still 5 of these are V-Mount backs used on 500/RZ/view cameras. (the rest Phamiya and Contax). The day, Phase One will have a Hy6-type body, fully modular, with optional WLF, most will switch to the M mount (me too)


Tom
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 19, 2014, 04:08:47 am
Thanks to all for your input. The H system is very tempting, but gee, aren't they expensive. I have a couple V bodies and an assortment of lenses that I painstakingly built up over time. And I cringe at the price of the new H series lenses.......

That is why there is an adapter to mount V lenses on H backs. And second-hand H cameras can be had for reasonable prices.
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 19, 2014, 04:17:42 am
The first back with a square sensor was a great idea, the idea to put a rectangular sensor in the same back wasn't.

Back manufacturers are dependent on the willingness of CCD manufacturers to produce chips. A quick look at the sites of Dalsa and Kodak/Truesense shows how restricted the choice of chips really is. Basically, the few square sensors that were produced were aimed at the astronomy and technical markets. These don't need huge chips and don't need lots of very small pixels. Something like the venerable KAF-16801/3 with 16 million pixels on a 36mmx36mm chip is all they need.
Title: Re: When will Hasselblad release a new CFV back?
Post by: tom_l on January 19, 2014, 04:23:48 am
The sensors are not the problem,

the problem is that they designed a back that can't be rotated (like a P1 V-mount).
You can't use it with a WLF or a PME45.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 04:32:17 am
Back manufacturers are dependent on the willingness of CCD manufacturers to produce chips. A quick look at the sites of Dalsa and Kodak/Truesense shows how restricted the choice of chips really is. Basically, the few square sensors that were produced were aimed at the astronomy and technical markets. These don't need huge chips and don't need lots of very small pixels. Something like the venerable KAF-16801/3 with 16 million pixels on a 36mmx36mm chip is all they need.
Hi Jerome, I believe that 36mm is far a small size sensor to do some justice on MF lenses… For example a 40mm, would be as wide as a 40mm on a FF DSLR… 
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 19, 2014, 05:12:02 am
Hi Jerome, I believe that 36mm is far a small size sensor to do some justice on MF lenses… For example a 40mm, would be as wide as a 40mm on a FF DSLR… 

Sure, but that was the size of the sensor of the CVF-16 nevertheless. And it is the only size which was ever available in a square format digital back.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 06:37:33 am
Sure, but that was the size of the sensor of the CVF-16 nevertheless. And it is the only size which was ever available in a square format digital back.
Never the less, IMO, they should have used the wider area version of the same sensor as their basic back (i.e. a 37x49mm CFV-22), I believe that would have helped the V-system to do better marketing wise, I also believe that the discontinuation of the "fat-pixel" 22mp Kodak sensor without it being ever replaced, did a lot of damage to MF demand in general, CF & Imacon interchangeable fit backs, had more demand than CFVs ever had and the 22mp backs where the most popular among CFs and Imacon… Another thing to consider is that 88mp 16x multishot capturing was never replaced, which many think (me among them) provided the best (still) image among all MFDBs by far… much better than any modern high pixel density single-shot back too. Then, there was that "stupid" trade policy they applied, where if one would trade his back, the older back would never return back to the market which shrunk the base of the MF market considerably (especially as they stopped the production of the CF adapters and turned the CFs to CFVs). If MF will not survive, surely Hasselblad's policy with the V system, in combination with the "close" of the H system, has undeniably a lot to do with their (wrong) choices, practically I believe they followed a policy that not only affected the whole MF market negatively, but they also acted against their own benefit.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Gigi on January 19, 2014, 07:19:49 am
I tend to agree with you. For some time, Torger has been making a similar point: that the back makers ought to go for more volume in sales and a more modest price point, so as to build up sales and increase market penetration. Of course, none of us are in the "inside" of this problem: its rather a remarkable accomplishment to be a back maker, with high price points, and still be in business today. Looking back at Rollei and Hassy's ventures into digital products in the 1990s is a lesson in how easy it is to get this all wrong. I believe the failed efforts then (due to evolution in technology, not a lack of enthusiasm) underlies the deep conservatism in the industry today. At that time, The leading lights of the MF industry basically did everything they could and still got clobbered.

That back makers today can still sell their product for 5-10X the price of an almost-as-good solution (DSLR, now getting closer to the quality levels if seen in the broader picture) to a small and limited group of users with a working business model work is surprising. Perhaps they have a good sense of what they are doing, or maybe they are walking dinosaurs. Its not clear. But glad they are doing it!
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 07:44:12 am
I tend to agree with you. For some time, Torger has been making a similar point: that the back makers ought to go for more volume in sales and a more modest price point, so as to build up sales and increase market penetration. Of course, none of us are in the "inside" of this problem: its rather a remarkable accomplishment to be a back maker, with high price points, and still be in business today. Looking back at Rollei and Hassy's ventures into digital products in the 1990s is a lesson in how easy it is to get this all wrong. I believe the failed efforts then (due to evolution in technology, not a lack of enthusiasm) underlies the deep conservatism in the industry today. At that time, The leading lights of the MF industry basically did everything they could and still got clobbered.

That back makers today can still sell their product for 5-10X the price of an almost-as-good solution (DSLR, now getting closer to the quality levels if seen in the broader picture) to a small and limited group of users with a working business model work is surprising. Perhaps they have a good sense of what they are doing, or maybe they are walking dinosaurs. Its not clear. But glad they are doing it!
Well… it's obvious isn't it? MF had considerably more market volume during the film days and while SLR market retained its customers and even expanded with digital, the huge base of MF market, that the MFDB makers could support with both new equipment and even re-selling to them backs that they take as part exchange, they instead followed a "keep prices as high as possible" policy, which excluded the vast majority of MF users, from becoming possible customers in the future… How stupid of them! Instead of improving prices by increasing production, prices where kept high by both lower production and having a premium included that would allow for the value of the possible part exchange, that was to be thrown away!  Not to add that the customers that would buy new without part exchanging anything, they were practically paying for the premium that is included in the price for the part exchange! …Then, there was so little support for those hundreds of thousands of Bronica users or of RBs or even of Rolleis, that practically was forcing the vast majority of these camera users to never enter digital… Leaf and P1 policy to offer only constant fit (no user interchangeable adapter) also damaged the possible MF market.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Gigi on January 19, 2014, 08:04:26 am
That's from the consumer side. One wonders if the same viewpoint holds from the producer's side. They are likely struggling with the high costs of limited volume, complex engineering requirements, and a modest user base. The model of high-priced, low volume specialty items is not unique to the photo industry, but we're used to seeing it in mechanical photo gear, where the premium was more modest (say 2-4X). It seems that in electronics, the premium is much higher. I wonder if one can compare this to other industries (automobiles for example) and see some of the same issues.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Chris Livsey on January 19, 2014, 08:30:35 am
with the high costs of limited volume, and a modest user base.

The limited volume was because "they" limited it, the user base, potentially, was very far from limited given the sales of all medium format equipment. The choice was to produce and sell limited volume, high price, there was the option to increase production and reduce price. That assumes flexibility in the supply chain to manufacture volumes of chips, that may have been the limiting factor?

"They" limited the supply of S/H backs for trickle down to protect new sales and the pricing policy cut out the majority of the base. Did that model work for the makers, looks like it, up to now, and for the consumers?

Title: Re: When will Hasselblad release a new CFV back?
Post by: JV on January 19, 2014, 08:30:56 am
That back makers today can still sell their product for 5-10X the price of an almost-as-good solution (DSLR, now getting closer to the quality levels if seen in the broader picture) to a small and limited group of users with a working business model work is surprising. Perhaps they have a good sense of what they are doing, or maybe they are walking dinosaurs. Its not clear. But glad they are doing it!

The Leica M used to be at the top of the pricing pyramid (together with Hasselblad and Rollei).  

For a lot of people it was something almost mythical, financially very hard to obtain.

Now the Leica S costs 3 times as much as the Leica M…

And a Phase One back alone 2 times as much as the Leica S...
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 08:41:19 am
That's from the consumer side. One wonders if the same viewpoint holds from the producer's side. They are likely struggling with the high costs of limited volume, complex engineering requirements, and a modest user base. The model of high-priced, low volume specialty items is not unique to the photo industry, but we're used to seeing it in mechanical photo gear, where the premium was more modest (say 2-4X). It seems that in electronics, the premium is much higher. I wonder if one can compare this to other industries (automobiles for example) and see some of the same issues.
That's what I'm saying… they are now trapped in their own mistakes. If the start was different (with "start" I mainly refer to the 2004-2005 period where the first self contained large image area backs first appeared), things would be different by now… OTOH, I don't think that photographic industry can be related with cars… you see everybody needs a car and thus a "special" car can be recognised as a "status symbol" from all population, while MF photography is only relevant to those that do "specialised work", an expensive MF product may not be recognisable even from some DSLR users… and more… the result (the image) is more depended to the creators ability (and creativity) than the tool he uses… See…, now we've spotted an extra point of concern for makers, where some of their products are targeting to customers that use them as status symbols among photographers rather than "tools".

Heck, if P280 is so much better than a P25+, why photography as an art hasn't advanced further because of it?
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 19, 2014, 10:02:42 am
A Hasselblad MF camera cost about $500 in 1952 and was marketed towards advanced amateurs:

(http://silverbased.org/wp-content/uploads/2008/04/hassy-us-cam-11-52-lg.jpg)

(image from: http://silverbased.org/classic-or-dinosaur/ (http://silverbased.org/classic-or-dinosaur/)).

$500 in 1952, corrected for inflation, is about $4400 today. That was the price for the camera, one magazine and one lens. Additional lenses would add the equivalent of today's $2500-$3500 to the package.

I think that, when one considers the cost of film, development and prints necessary to run a photo business, one will find out that today's prices are a bargain.
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 19, 2014, 10:15:10 am
Just for comparison, I should add that amateur cameras of the 50s could be much cheaper:

(http://file.vintageadbrowser.com/drnuzvteivw2z2.jpg)

(from: http://www.vintageadbrowser.com/photography-ads-1950s/10 (http://www.vintageadbrowser.com/photography-ads-1950s/10))

This is about the equivalent of $85-95 today, which happens to be close to today's entry price for basic digital P&S cameras...
Title: Re: When will Hasselblad release a new CFV back?
Post by: ErikKaffehr on January 19, 2014, 12:28:19 pm
Hi,

I guess that those sensors were expensive and I guess they still are. Most of the sensor market is about smaller sensors and that is were development money is invested. For large makers, like Sony, large sensors are a high margin business, small share in numbers but high prices.

I would not think MF-sensors are much cheaper now than say five years ago. But I am pretty sure that old sensors are recycled and used with newer electronics.

Best regards
Erik

I tend to agree with you. For some time, Torger has been making a similar point: that the back makers ought to go for more volume in sales and a more modest price point, so as to build up sales and increase market penetration. Of course, none of us are in the "inside" of this problem: its rather a remarkable accomplishment to be a back maker, with high price points, and still be in business today. Looking back at Rollei and Hassy's ventures into digital products in the 1990s is a lesson in how easy it is to get this all wrong. I believe the failed efforts then (due to evolution in technology, not a lack of enthusiasm) underlies the deep conservatism in the industry today. At that time, The leading lights of the MF industry basically did everything they could and still got clobbered.

That back makers today can still sell their product for 5-10X the price of an almost-as-good solution (DSLR, now getting closer to the quality levels if seen in the broader picture) to a small and limited group of users with a working business model work is surprising. Perhaps they have a good sense of what they are doing, or maybe they are walking dinosaurs. Its not clear. But glad they are doing it!
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 01:04:35 pm
There is a point here… DMF market is supposed to be at about 4-5000 units per year. Aren't the different sensors that are available too many for such a small market?
Title: Re: When will Hasselblad release a new CFV back?
Post by: jerome_m on January 19, 2014, 01:21:14 pm
There is a point here… DMF market is supposed to be at about 4-5000 units per year. Aren't the different sensors that are available too many for such a small market?

They are used in other applications: radiography or astronomy for example. And the size of the DMF is not that clear. That figure can be traced down to a single interview from a Leica representative and how they made it good with their S camera in the "traditional photo" market. Obviously, Leica had an interest to define that "traditional" market as small, but DMF are used in less "traditional" markets as well. For example, it seems that aerial photography is a big enough market for Hasselblad and Phase One to have a line of cameras devoted to that particular application. How do you think the pictures in google maps are taken?
Title: Re: When will Hasselblad release a new CFV back?
Post by: Douglas Fairbank on January 19, 2014, 01:52:08 pm

I would guess that the V system today is mostly used by amateurs and some artists (like Anton Corbijn, which still shoot film), while the typical professional would use the H system or other auto focus system.

While some of my clients are amateurs the majority are successful professionals mostly using Phase backs. There are clear indications that many photographers of various ages are rediscovering film photography even if they have digital backs.
This is a very interesting thread and I have no idea what direction MF will take from here. ???
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 01:58:01 pm
They are used in other applications: radiography or astronomy for example. And the size of the DMF is not that clear. That figure can be traced down to a single interview from a Leica representative and how they made it good with their S camera in the "traditional photo" market. Obviously, Leica had an interest to define that "traditional" market as small, but DMF are used in less "traditional" markets as well. For example, it seems that aerial photography is a big enough market for Hasselblad and Phase One to have a line of cameras devoted to that particular application. How do you think the pictures in google maps are taken?
Surely that extra market you state Jerome, doesn't use all those types of sensors… I would imagine that since the application is "standard" there would be one maybe two sensors only that are used in that market. My opinion is that in what is used in cameras, size of sensor is more important to customers than resolution. I think that a line of 3 sensors, say a 36x48 28mp one, a 53x40.5 40mp one and an equal size 80mp one, would cover all possible customers… The way things are now, there is no lower resolution FF sensor (I think that would be of much demand), the FF sensors are too near in resolution and the mid-resolution (33-50mp) area is overcrowded! Surely the other applications you state, wouldn't be affected by fewer offerings. Additionally, there could be only two FF sensor designs (say 40mp and 80mp as stated above) and the basic sensor could be a cropped version of the 40mp one.
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 19, 2014, 02:05:16 pm
While some of my clients are amateurs the majority are successful professionals mostly using Phase backs. There are clear indications that many photographers of various ages are rediscovering film photography even if they have digital backs.
This is a very interesting thread and I have no idea what direction MF will take from here. ???
To my knowledge Douglas, (please correct me if I am wrong) most of the pros are stuck with older 22/33/39mp backs and only few have invested in new high resolution ones. It's mostly amateurs that are buying hi-end backs.
Title: Re: When will Hasselblad release a new CFV back?
Post by: eronald on January 19, 2014, 02:26:02 pm
That's what I'm saying… they are now trapped in their own mistakes.

+1.

Here in Paris, you can  hire a whole crew for an afternoon  (makeup, hair, assistant)  for the price of an MF rental for the day.

I think that strictly as an amateur, I will put out an ad for an assistant when I want to do a walkaround a few times a year;having someone carry stuff will at this point probably cost me $20, be cheaper and more useful than buying any sort of additional equipment. In fact I wonder why amateurs on this forum don't do it more - less time with the equipment means more time with free hands and eyes to set up a shot ...

Edmund
Title: Re: When will Hasselblad release a new CFV back?
Post by: eronald on January 19, 2014, 03:44:01 pm
Bonsoir Edmund,

where in Paris do I have to go/phone/mail to find a crew for the afternoon? Merci.

Best,
Johannes

AFAIK, it's a bit like in the film trade, if you know one person, they are then always willing to rope in more. One trick is to go into any big department store, and ask the girls/guys at the makeup stands if they have a friend who .... My first makeup artist was an ex-Moulin Rouge dancer, and she had contacts all over the beauty industry. I didn't do a lot of real crew work, but Paris seemed awash with people who were certainly better at whatever they did than I as a photographer.   

Edmund
Title: Re: When will Hasselblad release a new CFV back?
Post by: Brian Hirschfeld on January 19, 2014, 05:25:17 pm
Currently, they will never release another CFV back because they have discontinued the system. As others have said.
Title: Re: When will Hasselblad release a new CFV back?
Post by: narikin on January 19, 2014, 09:33:02 pm
Yes the CF system is discontinued, but... we all may be in for a big Hasselblad surprise in the near future.  

That tie up with Sony that everyone scoffs at?  Hmmm - do you think there is more to it that a couple of rebadged cameras?  If a Sony CMOS MF sensor were to be released, with great high ISO and Sony engineered image pipeline, Hasselblad could be back in the game in a huge way.  


Title: Re: When will Hasselblad release a new CFV back?
Post by: ErikKaffehr on January 19, 2014, 09:45:24 pm
Hi,

There is (or was) a solid rumor about Sony working with Hasselblad on a sensor, reality or not? We will see.

Best regards
Erik


Yes the CF system is discontinued, but... we all may be in for a big Hasselblad surprise in the near future.  

That tie up with Sony that everyone scoffs at?  Hmmm - do you think there is more to it that a couple of rebadged cameras?  If a Sony CMOS MF sensor were to be released, with great high ISO and Sony engineered image pipeline, Hasselblad could be back in the game in a huge way.  



Title: Re: When will Hasselblad release a new CFV back?
Post by: eronald on January 19, 2014, 09:45:53 pm
Yes the CF system is discontinued, but... we all may be in for a big Hasselblad surprise in the near future.  

That tie up with Sony that everyone scoffs at?  Hmmm - do you think there is more to it that a couple of rebadged cameras?  If a Sony CMOS MF sensor were to be released, with great high ISO and Sony engineered image pipeline, Hasselblad could be back in the game in a huge way.


And if Sony made the sensors for cheap, then Hassy could put Phase out of business :)
This is actually not impossible, because Sony could run other chips on the same wafers.

Edmund
Title: Re: When will Hasselblad release a new CFV back?
Post by: uaiomex on January 20, 2014, 01:16:41 am
But then again P1 could be collaborating with Canon and that could explain why Canon hasn't released anything exciting in 5 years. Sony is much bigger than Canon.

Eduardo


.
And if Sony made the sensors for cheap, then Hassy could put Phase out of business :)
This is actually not impossible, because Sony could run other chips on the same wafers.

Edmund
Title: Re: When will Hasselblad release a new CFV back?
Post by: torger on January 20, 2014, 08:41:23 am
But then again P1 could be collaborating with Canon and that could explain why Canon hasn't released anything exciting in 5 years. Sony is much bigger than Canon.

Canon has been busy releasing new video cameras. Medium format is probably not much of a moneymaker business for either Sony or Canon. I don't know how the deal went through with Hasselblad and Sony but I doubt that it was Sony that approached Hasselblad :).
Title: Re: When will Hasselblad release a new CFV back?
Post by: Theodoros on January 20, 2014, 10:20:23 am
Canon has been busy releasing new video cameras. Medium format is probably not much of a moneymaker business for either Sony or Canon. I don't know how the deal went through with Hasselblad and Sony but I doubt that it was Sony that approached Hasselblad :).
I doubt if the deal with Sony ever reached the head of the sales department of Sony... ::) maybe it was some clerk that signed for …some dousines of sensors annually!  :o What is the life expectancy of the "lunar"?  :D Jokes apart, the sales are expected to be ….Stellar!  :P
Title: Re: When will Hasselblad release a new CFV back?
Post by: uaiomex on January 21, 2014, 12:55:58 am
Indeed, MF is not a money-maker but it could be just a matter of prestige to keep selling millions of dslr's and milcs for the company that holds the title of producing the finest camera on earth. Hasselblad had that title though mainly because one astronaut decided to take it onto orbit. In fact, Rolleis were more advanced and probably better made. PR is paramount in this business. Or it used to be.
Canon-PhaseOne-RolleiHy6. Or Canon-RolleiHy6. Or Canon-PhaseOne. I'd be selling my soul!
Eduardo



Canon has been busy releasing new video cameras. Medium format is probably not much of a moneymaker business for either Sony or Canon. I don't know how the deal went through with Hasselblad and Sony but I doubt that it was Sony that approached Hasselblad :).
Title: Re: When will Hasselblad release a new CFV back?
Post by: ErikKaffehr on January 21, 2014, 01:06:22 am
Hi,

It is a rumor. May be a probable rumor.

A question is if it is economically feasible, but I guess that Sony can make those sensors cheaper than TrueSense can, even if would think that more masks are used for CMOS.

Best regards
Erik


I don't know how the deal went through with Hasselblad and Sony but I doubt that it was Sony that approached Hasselblad :).
Title: Re: When will Hasselblad release a new CFV back?
Post by: torger on January 21, 2014, 02:50:36 am
Canon-PhaseOne-RolleiHy6. Or Canon-RolleiHy6. Or Canon-PhaseOne. I'd be selling my soul!

Canon surely has the technology to make large sensors, they do now and then for various concepts. They've already made a conceptual huge CMOS for ultra-low-light photography. However while being excellent at high ISO what they don't have is the dynamic range and tonality at base ISO which would be very important for a medium format camera. Sony is still in a class of their own in that respect, and even ancient Kodak/Dalsa CCDs are better. Hopefully that will change sooner rather than later.