Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: Doug Peterson on March 11, 2009, 03:32:57 pm

Title: But Can it Survive an Elephant?
Post by: Doug Peterson on March 11, 2009, 03:32:57 pm
Here is a SPOOF on the Phase One Durability videos you all might find very funny.

It is NOT from Phase One. It is only meant for fun.

http://tinyurl.com/aggwcs (http://tinyurl.com/aggwcs)

The real videos can be found here (http://www.captureintegration.com/phase-one/durability-videos/).

__________________
Doug Peterson (Email Me) (http://mailto:doug@captureintegration.com)
Head of Technical Services
Phase One, Canon, Apple, Profoto, Eizo & More
National: 877.217.9870  |  Cell: 740.707.2183
Newsletter: Read Latest or Sign Up (http://www.captureintegration.com/our-company/newsletters/)
Title: But Can it Survive an Elephant?
Post by: tho_mas on March 11, 2009, 04:06:11 pm
Quote from: dougpetersonci
Here is a SPOOF on the Phase One Durability videos you all might find very funny.
can you give me the timecode of the "funny" bit? can't find it.
I find all these videos gruesomely cheap.
Title: But Can it Survive an Elephant?
Post by: feppe on March 11, 2009, 04:11:26 pm
Quote from: John Schweikert
So I must be dense. Where is the joke, spoofs are supposed to be funny, right. Sure we all know about the Phase videos on durability, but when you destroy what I would assume was a perfectly working Hasselblad digital back seems plain stupid. Hopefully is wasn't a working back. Great, so an Elephant can break a Hassy DB. Should I be rolling on the floor now?

Does anyone watch the Daily Show? That's funny. They make spoofs that make you laugh. I guess I "walked into watching" this video expecting something else.

I was waiting for the punchline as well, which never came. The only punch was in my gut: I would've liked to have that Hassy before they destroyed it...
Title: But Can it Survive an Elephant?
Post by: Hoang on March 11, 2009, 04:17:55 pm
Quote from: feppe
I was waiting for the punchline as well, which never came. The only punch was in my gut: I would've liked to have that Hassy before they destroyed it...
Kind of funny to see such a random test.. but not very funny to a poor college student to see a hasselblad digital back get thrown away, when all he has is a 20D  
Title: But Can it Survive an Elephant?
Post by: klane on March 11, 2009, 04:22:41 pm
sigh
Title: But Can it Survive an Elephant?
Post by: michael on March 11, 2009, 04:35:49 pm
Doug, don't you know yet that on the net no good deed goes unpunished?  

Michael

Title: But Can it Survive an Elephant?
Post by: Doug Peterson on March 11, 2009, 04:39:13 pm
Quote from: michael
Doug, don't you know yet that on the net no good deed goes unpunished?  

Michael

Yikes, tough room.

Next time I'll just doubt something over a Hitler video I guess.
Title: But Can it Survive an Elephant?
Post by: eronald on March 11, 2009, 05:23:59 pm
MADE MY DAY! THANK YOU, THANK YOU!

Edmund

Quote from: dougpetersonci
Here is a SPOOF on the Phase One Durability videos you all might find very funny.

It is NOT from Phase One. It is only meant for fun.

http://tinyurl.com/aggwcs (http://tinyurl.com/aggwcs)

The real videos can be found here (http://www.captureintegration.com/phase-one/durability-videos/).

__________________
Doug Peterson (Email Me) (http://mailto:doug@captureintegration.com)
Head of Technical Services
Phase One, Canon, Apple, Profoto, Eizo & More
National: 877.217.9870  |  Cell: 740.707.2183
Newsletter: Read Latest or Sign Up (http://www.captureintegration.com/our-company/newsletters/)
Title: But Can it Survive an Elephant?
Post by: David Grover / Capture One on March 11, 2009, 05:33:48 pm
Oh Dear.  

Not to mention the suspicious edit at 0:45... and wait for it, the back is all bashed up wiith the CF door sticking out at 0:46 before Nellie actually steps on it.

What did you use to make the fake *crunch* noise?

 

Must try harder Mr. P!

David


Title: But Can it Survive an Elephant?
Post by: hubell on March 11, 2009, 05:47:53 pm
Quote from: David Grover / Hasselblad
Oh Dear.  

Not to mention the suspicious edit at 0:45... and wait for it, the back is all bashed up wiith the CF door sticking out at 0:46 before Nellie actually steps on it.

What did you use to make the fake *crunch* noise?

 

Must try harder Mr. P!

David

They must be really feeling the heat from Hasselblad. You know what Freud said about jokes. [LOL]
Title: But Can it Survive an Elephant?
Post by: Nick-T on March 11, 2009, 05:51:54 pm
Hey come on guys it's not from Phase one it's just a bit of fun.
It's not like the photographer (Drew Cardner) works for Phase or anything.

Nick-T
Title: But Can it Survive an Elephant?
Post by: DesW on March 11, 2009, 06:02:57 pm
Quote from: Nick-T
Hey come on guys it's not from Phase one it's just a bit of fun.
It's not like the photographer (Drew Cardner) works for Phase or anything.

Nick-T

Morning Nickus,

Ah yes he does--well sort of -he is one of the Phase preferred snappers ,along with Tim Griffith

Drews comments /etc are posted in the Pro4 and P65+ promo blurbs.

Hope all well with you,

DesW
Title: But Can it Survive an Elephant?
Post by: Leonardo Barreto on March 11, 2009, 06:50:08 pm
It illustrate the point which happens to be a valid one. Phase backs are stronger and more robust than other backs. The have no fan bringing who knows what in and out of the insides of the back, they are a solid low energy piece of equipment.

The video is effective as long as it gets to be presented at watering holes for MF users like The Luminous Landscape dot come Forum. In other words, we, ARE talking about it, so it is good..
Title: But Can it Survive an Elephant?
Post by: David Grover / Capture One on March 11, 2009, 07:00:21 pm
Quote from: Leonardo Barreto
It illustrate the point which happens to be a valid one. Phase backs are stronger and more robust than other backs. The have no fan bringing who knows what in and out of the insides of the back, they are a solid low energy piece of equipment.

The video is effective as long as it gets to be presented at watering holes for MF users like The Luminous Landscape dot come Forum. In other words, we, ARE talking about it, so it is good..

H3D's have not had a fan for over a year now.

Not to mention the crushing of the H Back was faked.. so what does it prove?  

Low energy?  Do you have comparative tables of the wattage required to run all MF products?  That would be a very interesting comparison for me.  Please publish!

Best,


David


Title: But Can it Survive an Elephant?
Post by: Dave Gallagher on March 11, 2009, 07:16:40 pm
Quote from: Nick-T
Hey come on guys it's not from Phase one it's just a bit of fun.
It's not like the photographer (Drew Cardner) works for Phase or anything.

Nick-T


Nick,  

Drew Gardner was not in that video.  The photographer was Giuliano Bekor.  The man in with the boyish face was Murray Elliot.

And this was just having some fun while out on a shoot.   No harm no foul, and it is not an official P1 video.  In a way, it was mocking the P1 videos.

Life is too short to get upset over silly things gentlemen.
Title: But Can it Survive an Elephant?
Post by: Nick-T on March 11, 2009, 07:24:49 pm
Quote from: Dave Gallagher
Nick,  

Drew Gardner was not in that video.  The photographer was Giuliano Bekor.  The man in with the boyish face was Murray Elliot.

And this was just having some fun while out on a shoot.   No harm no foul, and it is not an official P1 video.  In a way, it was mocking the P1 videos.

Life is too short to get upset over silly things gentlemen.

Ack my mistake Dave
Thought I recognised him from 'kina.
Nick-T
Title: But Can it Survive an Elephant?
Post by: RobertJ on March 11, 2009, 07:29:27 pm
I like how they crushed the Hasselblad back and then put the Phase back on the HASSELBLAD CAMERA to shoot.
Title: But Can it Survive an Elephant?
Post by: Leonardo Barreto on March 11, 2009, 07:41:06 pm
I was thinking about Leaf backs that have fans, not really familiar with H backs, but I applaud the fact that they don't have them, I wouldn't want one on my back.

And regarding the energy use, I don't have the tables, but was referring to the feature of Phase backs to maintain the camera on sleep mode in order to keep it coo --without a fan-- and that a side effect was that they consumed less energy, but I confess that all of this thinking is not backed by up to date comparative tables. I wonder if such data exist...  

Quote from: David Grover / Hasselblad
H3D's have not had a fan for over a year now.

Not to mention the crushing of the H Back was faked.. so what does it prove?  

Low energy?  Do you have comparative tables of the wattage required to run all MF products?  That would be a very interesting comparison for me.  Please publish!

Best,


David
Title: But Can it Survive an Elephant?
Post by: H1/A75 Guy on March 11, 2009, 09:36:37 pm
Quote from: Leonardo Barreto
I have decided to become an observer -at least for the moment- and stop commenting on this topic. Apparently my posts are giving the impression that I have an ax to grind, that I work for Hasselblad or who knows what. I want to be on the record that this is not so -of course-.

Leonardo Barreto

Quote from: Leonardo Barreto
I was thinking about Leaf backs that have fans, not really familiar with H backs, but I applaud the fact that they don't have them, I wouldn't want one on my back.
You're such an ass.

David

Title: But Can it Survive an Elephant?
Post by: Leonardo Barreto on March 11, 2009, 10:01:46 pm
Nice to see you too David, thank you for contributing to the discussion here, but I find that the "You're such an ass." expression is a bit personal. And as you can read I made a positive comment about Hasselblad. I said that it is good that they have no fan.

[blockquote]The Fan (Michael Reichmann)

The Aptus has a fan, which the P25 does not. Air is sucked into openings on the left side of the housing and blown out of the right side openings. The fan is very quiet, and can only be heard when the camera is up to ones eye in a quiet environment. But fans of course draw power, and this obviously plays a role in the Aptus' battery life.

This also brings to the fore the issue of power management as well as concerns when working in harsh environments. My primary concern is that when shooting in dusty and dirty conditions, the fan will suck airborne particle into and through the back. What impact this may have on component life is an open question, but if I was a photographer working from time to time in such conditions (which I am), this would be something to consider.

The reason that the P25 does not have a fan, and doesn't need one, is because of the power management approach taken by Phase One. They describe this as Sleep architecture, where components are only powered up as needed, and otherwise are put into a quiescent state. This has a dramatic effect on power consumption, as does their dimmer but more power-stingy LCD. As well, the P25's entire front panel where it connects to the camera body is designed as a heat sink, drawing heat from inside the back to its exterior.[/blockquote]
http://www.luminous-landscape.com/reviews/...s/aptus22.shtml (http://www.luminous-landscape.com/reviews/cameras/aptus22.shtml)
Quote from: H1/A75 Guy
You're such an ass.

David
Title: But Can it Survive an Elephant?
Post by: DesW on March 12, 2009, 01:41:17 am

Ho,

 The only Elephant I see in the MFDB makers world is a Black Brute with RED on the side-- just over the Horizon---

  DesW
Title: But Can it Survive an Elephant?
Post by: bcooter on March 12, 2009, 02:00:11 am
Quote from: Dave Gallagher
Nick,  

The photographer was Giuliano Bekor.


Dave,

Though the video as you suggest might be done in jest, Guiliano Bekor is not free of Phase connections as he did one of the Phase 1 campaigns for their new branding promotion.

http://www.phaseone.com/upload/bekor_002.jpg (http://www.phaseone.com/upload/bekor_002.jpg)

Regardless, it would be nice to see medium format companies, in jest or not, spend more time building up the professional digital formats* (I don't know if you can call the digital backs medium format anymore) rather than just beating on each other.  

Each company has their pluses and minuses and they are all documented here daily.

It also would be nice if Phase one had direct manufacturer representation on these forums, as up to now they have left it to the dealers to answer the hard questions.

As was mentioned it's interesting that nearly every video I've seen of a photographer shooting with a medium format camera it is usually a Phase back on a Hasselblad body.  That should tell both companies something about the professional market and it should illustrate that someone is sending a mixed message when it comes to branding.

If I was any medium format company I would take a look at MAC and how they brand.  Annie may be shooting a profoto poster with a Nikon, but at least MAC had the smarts to hand her an AFI and have her shoot a few frames and it wasn't just a Leaf back on a Hasselblad body, it was the whole leaf package.

Now to cut Blad a little slack on branding, I must admit their Victor Magazine is a very impressive sales piece.  It almost makes me want to buy a Hasselblad.  

All the best,

BC

*The Term "Professional Digital Format" is  originated and under registration by Big Cooter Industries, Cooter, Mo. All Rights Reserved.






Title: But Can it Survive an Elephant?
Post by: David Grover / Capture One on March 12, 2009, 03:06:04 am
Quote from: Leonardo Barreto
I was thinking about Leaf backs that have fans, not really familiar with H backs, but I applaud the fact that they don't have them, I wouldn't want one on my back.

And regarding the energy use, I don't have the tables, but was referring to the feature of Phase backs to maintain the camera on sleep mode in order to keep it coo --without a fan-- and that a side effect was that they consumed less energy, but I confess that all of this thinking is not backed by up to date comparative tables. I wonder if such data exist...

Well it is hard to comment if you are unfamiliar.    

As for energy use, Phase one is not necessarily unique in terms of power saving.  Any electrical product using lithium batteries with high demands will have multitudes of power management happening in the background.  Its a speciality in itself as we (and I am sure Sinar and Leaf) spend many R&D hours on eeking out the last nth degree of power from a source.

David
Title: But Can it Survive an Elephant?
Post by: elitegroup on March 12, 2009, 03:40:32 am
Quote from: Dave Gallagher
Nick,  

  The photographer was Giuliano Bekor.

Video footage: Giuliano Bekor Phase One Campaign http://www.youtube.com/watch?v=o-bWPJn0tAE (http://www.youtube.com/watch?v=o-bWPJn0tAE)
Title: But Can it Survive an Elephant?
Post by: yaya on March 12, 2009, 03:43:11 am
Regarding fans; We've been using them in digital backs since 1994 when other companies either did not exist or were making scanning backs.

I can guarantee that using a fan has never presented an issue with neither power consumption nor dust. To date, except for liquid cooling, this is the most efficient way of dispersing heat out of an electronic environment and as a "side-effect" it gives the Aptus the best Live Video quality of all backs that don't use an LCD shutter accessory, not to mention the fastest sustained capture rate, tethered or not.

And yes the Aptus chassis is designed as a heat sink.

Now can we go back to African Elephants and their influence on modern technology?

Yair
Title: But Can it Survive an Elephant?
Post by: mcfoto on March 12, 2009, 06:14:26 am
I watched this a few times & I found it very funny, we need some humor these days!!!!!!!    
Title: But Can it Survive an Elephant?
Post by: ndevlin on March 12, 2009, 09:15:13 am
Seth Rogen would be proud guys! Great video.

Ok Hassy, the ball's in your court now.......

- N.
Title: But Can it Survive an Elephant?
Post by: Steve Hendrix on March 12, 2009, 10:48:45 am
Quote from: bcooter
It also would be nice if Phase one had direct manufacturer representation on these forums, as up to now they have left it to the dealers to answer the hard questions.



Phase One does indeed have direct manufacturer representation here. I'm not sure who, but I do believe someone does try to answer questions and attempts to offer any available clarity for the general status of the situation.


Steve Hendrix
Phase One

Title: But Can it Survive an Elephant?
Post by: David Grover / Capture One on March 12, 2009, 11:02:12 am
Quote from: ndevlin
Seth Rogen would be proud guys! Great video.

Ok Hassy, the ball's in your court now.......

- N.

They are not suitable for publication.  
Title: But Can it Survive an Elephant?
Post by: j.miller on March 12, 2009, 11:51:34 am
Dave & Doug,
     Check the CI website, as it appears to be down. FYI.

Regards,

Jordan Miller

Quote from: Dave Gallagher
Nick,  

Drew Gardner was not in that video.  The photographer was Giuliano Bekor.  The man in with the boyish face was Murray Elliot.

And this was just having some fun while out on a shoot.   No harm no foul, and it is not an official P1 video.  In a way, it was mocking the P1 videos.

Life is too short to get upset over silly things gentlemen.
Title: But Can it Survive an Elephant?
Post by: Doug Peterson on March 12, 2009, 12:28:59 pm
Quote from: JEM_DTG
Dave & Doug,
     Check the CI website, as it appears to be down. FYI.

Regards,

Jordan Miller
DTG, Inc.

Turns out our website could not survive an elephant! How ironic!

It's back up. Thanks for the heads up.

*scampers off to go examine KMEM logs on the server.
__________________
Doug Peterson (Email Me) (http://mailto:doug@captureintegration.com)
Head of Technical Services
Phase One, Canon, Apple, Profoto, Eizo & More
National: 877.217.9870  |  Cell: 740.707.2183
Newsletter: Read Latest or Sign Up (http://www.captureintegration.com/our-company/newsletters/)
Title: But Can it Survive an Elephant?
Post by: Steve Hendrix on March 12, 2009, 12:57:41 pm
Quote from: David Grover / Hasselblad
They are not suitable for publication.  


David

PM them to me.      


Steve Hendrix
Phase One    
Title: But Can it Survive an Elephant?
Post by: David Grover / Capture One on March 12, 2009, 03:26:11 pm
Quote from: Steve Hendrix/Phase One
David

PM them to me.      


Steve Hendrix
Phase One

One day... one day.....