Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: SecondFocus on June 23, 2008, 10:31:55 pm

Title: Parking on your car on your MFDB
Post by: SecondFocus on June 23, 2008, 10:31:55 pm
This is fun and I guess new, I had not seen it before, from Phase One...

http://www.phaseone.com/Content/p1digitalb...e/Strength.aspx (http://www.phaseone.com/Content/p1digitalbacks/Pplusseries/Extreme/Strength.aspx)

Typo by the way, the title was to be:

"Parking your car on your MFDB"
Title: Parking on your car on your MFDB
Post by: MarkKay on June 24, 2008, 12:12:51 am
NO wonder they cost so much.. all the broken one generated during the testing    

Quote
This is fun and I guess new, I had not seen it before, from Phase One...

http://www.phaseone.com/Content/p1digitalb...e/Strength.aspx (http://www.phaseone.com/Content/p1digitalbacks/Pplusseries/Extreme/Strength.aspx)

Typo by the way, the title was to be:

"Parking your car on your MFDB"
[a href=\"index.php?act=findpost&pid=203257\"][{POST_SNAPBACK}][/a]
Title: Parking on your car on your MFDB
Post by: wolfnowl on June 24, 2008, 12:29:58 am
I hate to nitpick, but when they show the back that works the jack is still there.  They lowered the vehicle, but by how much?  All other shots show backs under 1, 2, 4 wheels, but none of them are shown working.  Maybe just the way they shot it, but it made me wonder...

Mike.
Title: Parking on your car on your MFDB
Post by: Harold Clark on June 24, 2008, 08:39:57 am
Quote
This is fun and I guess new, I had not seen it before, from Phase One...

http://www.phaseone.com/Content/p1digitalb...e/Strength.aspx (http://www.phaseone.com/Content/p1digitalbacks/Pplusseries/Extreme/Strength.aspx)

Typo by the way, the title was to be:

"Parking your car on your MFDB"
[a href=\"index.php?act=findpost&pid=203257\"][{POST_SNAPBACK}][/a]

Someone parked a car on my Pentax 6x7 once. I definitely wouldn't recommend it with that camera.
Title: Parking on your car on your MFDB
Post by: sergio on June 24, 2008, 10:18:30 am
The big risk is not having an SUV run over your back, but rather you dropping it to the floor from 3 ft height. Lets stay tuned, maybe they´ll do the test.
Title: Parking on your car on your MFDB
Post by: Graham Mitchell on June 24, 2008, 10:29:51 am
Idea for the next P1 infomercial:
http://www.youtube.com/watch?v=fYPOr-reZuM (http://www.youtube.com/watch?v=fYPOr-reZuM)
Title: Parking on your car on your MFDB
Post by: thsinar on June 24, 2008, 10:48:09 am
Quote
Idea for the next P1 infomercial:
http://www.youtube.com/watch?v=fYPOr-reZuM (http://www.youtube.com/watch?v=fYPOr-reZuM)
[a href=\"index.php?act=findpost&pid=203351\"][{POST_SNAPBACK}][/a]
Title: Parking on your car on your MFDB
Post by: klane on June 24, 2008, 01:20:28 pm
their scientist reminds me of this guy:
Title: Parking on your car on your MFDB
Post by: Snook on June 24, 2008, 01:45:13 pm
Quote
their scientist reminds me of this guy:
[a href=\"index.php?act=findpost&pid=203395\"][{POST_SNAPBACK}][/a]
Are they resorting to stupid advertising now...
Why don't they spend more time on the C-1 4.0 Pro application instead of making ridiculous commercials that are pointless....
Snook
Title: Parking on your car on your MFDB
Post by: sniper on June 24, 2008, 04:54:57 pm
The ad reminds me of the D3 videos on youtube, the ones where the guy pours water over his camera, and knocks nails in etc, a total waste of time.

http://www.youtube.com/watch?v=3hjBv9wYOEE&feature=related (http://www.youtube.com/watch?v=3hjBv9wYOEE&feature=related)  Wayne
Title: Parking on your car on your MFDB
Post by: SecondFocus on June 24, 2008, 05:10:13 pm
Actually I am hoping the continue the series, it's fun. Maybe do like the old Samsonite commercials where they give a suitcase to a bear and let him try to get into it.

And I am waiting for someone to say we need to see 100% RAW crops from the Phase and a IDSMKIII after the abuse to see how they really compare in 3D or whatever. HA!
Title: Parking on your car on your MFDB
Post by: klane on June 24, 2008, 05:13:01 pm
That youtube video is a final piece of evidence that the iron maiden should be put back into service.
 
Title: Parking on your car on your MFDB
Post by: RobertJ on June 24, 2008, 05:33:55 pm
Quote
their scientist reminds me of this guy:

I love that guy!  "Get free money to pay your BILLS!"  

Anyway, isn't that test kind of the same concept as a shirtless man laying down on a bed of sharp nails? ... or maybe not.  

Cheesy, either way.  Especially the pictures on the tiny LCD screen of "Dr. Claus" giving the thumbs up.  LOL
Title: Parking on your car on your MFDB
Post by: LA30 on June 25, 2008, 07:24:05 pm
Quote
Are they resorting to stupid advertising now...
Why don't they spend more time on the C-1 4.0 Pro application instead of making ridiculous commercials that are pointless....
Snook
[a href=\"index.php?act=findpost&pid=203399\"][{POST_SNAPBACK}][/a]


THANK YOU SIR!!!!!!!  Exactly.

Where do you think the refurb and demo backs come from?
Title: Parking on your car on your MFDB
Post by: Mike Louw on June 26, 2008, 11:32:06 am
Quote
The big risk is not having an SUV run over your back, but rather you dropping it to the floor from 3 ft height. Lets stay tuned, maybe they´ll do the test.
[a href=\"index.php?act=findpost&pid=203349\"][{POST_SNAPBACK}][/a]

Just what I thought. It's shock-resistance that's most important.
Title: Parking on your car on your MFDB
Post by: James R Russell on June 26, 2008, 12:13:30 pm
Quote
Just what I thought. It's shock-resistance that's most important.
[{POST_SNAPBACK}][/a] (http://index.php?act=findpost&pid=203805\")


Showing the attributes of your product is not a bad idea and the Phase back is tough so they want to somehow get this across.

The problem isn't the concept, the problem is the sophistication of the marketing.

Shooting any moving image piece that carries a message and holds a level of quality takes a lot of planning and production and a great script.

Where most of the camera companies, actually most companies in general confuse their message is when they forget the humanity of who they are selling to.

You would assume Phase's customer base is professional photogaphers and the resulting marketing piece should be on a professional level.

Anyway with moving imagery it's always the script  and the execution.

This is a medium budget clip from an editorial house I work with.  I didn't shoot it, though I find it completely amazing in it's ability to connect on a human level.

To make this type of vehicle takes talent, a thoughtful hand and a level of respect for the subjects and the viewer.

It also takes a compelling story.

[a href=\"http://ishotit.com/SixMan4.mov]http://ishotit.com/SixMan4.mov[/url]

JR
Title: Parking on your car on your MFDB
Post by: Raphael on July 01, 2008, 08:12:36 am
Quote
Showing the attributes of your product is not a bad idea and the Phase back is tough so they want to somehow get this across.

The problem isn't the concept, the problem is the sophistication of the marketing.

Shooting any moving image piece that carries a message and holds a level of quality takes a lot of planning and production and a great script.

Where most of the camera companies, actually most companies in general confuse their message is when they forget the humanity of who they are selling to.

You would assume Phase's customer base is professional photogaphers and the resulting marketing piece should be on a professional level.

Anyway with moving imagery it's always the script  and the execution.

This is a medium budget clip from an editorial house I work with.  I didn't shoot it, though I find it completely amazing in it's ability to connect on a human level.

To make this type of vehicle takes talent, a thoughtful hand and a level of respect for the subjects and the viewer.

It also takes a compelling story.

http://ishotit.com/SixMan4.mov (http://ishotit.com/SixMan4.mov)

JR
[a href=\"index.php?act=findpost&pid=203813\"][{POST_SNAPBACK}][/a]

That clip is fantastic! I love it.

R.
Title: Parking on your car on your MFDB
Post by: wolfnowl on July 01, 2008, 02:19:03 pm
Not much of a sports fan, but that clip was really well done, James.  You've certainly illustrated your point!

Mike.
Title: Parking on your car on your MFDB
Post by: Yoram from Berlin on July 01, 2008, 05:08:55 pm
The real question is is how long till it is safe to buy Refurbished Backs from them again...

...not sure I want to end up with one of those four...