Luminous Landscape Forum
Equipment & Techniques => Pro Business Discussion => Topic started by: JoeKitchen on January 22, 2016, 10:47:05 am
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So recently I have been going after more ad work and developing a beverage and still life portfolio. I will probably create a printed book just for that market, but I can not decide if I should go with a portrait or landscape formatted book.
With my architectural work, almost all of my images are horizontal, so landscape is the obvious choose. However, with ad work I am not really sure which would relate better.
Anybody have any suggestions?
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I believe that vertical images should be presented in single pages and horizontal in double pages or scaled down to fit a single page.
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So recently I have been going after more ad work and developing a beverage and still life portfolio. I will probably create a printed book just for that market, but I can not decide if I should go with a portrait or landscape formatted book.
With my architectural work, almost all of my images are horizontal, so landscape is the obvious choose. However, with ad work I am not really sure which would relate better.
Anybody have any suggestions?
Have you considered a square book Joe?
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My last book was 11x17 landscape. Images could be full bleed horizontal, or 2-page panos, or printed with borders of various sizes. For vertical images I could have two per page if I wanted. This was several years ago, now I think I would have the book printed as one of those lay-flat books, which in my mind looks better if you do layouts of multiple photos.
Square portfolios also look good, though of course every photo will have a large border (unless you shoot a lot of square images).
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Thanks all. I think I am going to go with a vertical portfolio!
Most print advertising is vertical, the internet with Mobile and tablets is heading that way too. Not to mention, printing full spreads works better in a portrait book, which relates well to advertising too.