Luminous Landscape Forum

Equipment & Techniques => Pro Business Discussion => Topic started by: ThirstyDursty on September 01, 2015, 11:20:23 pm

Title: Pricing of Artist Cards
Post by: ThirstyDursty on September 01, 2015, 11:20:23 pm: Just wondering how people price their Art Cards

I just printed 50 Museo cards 1/2 square and 1/2 large.

I'm guessing my cost is just less then $3/card with packaging. ($2/card, ink, 20c packaging and one or two wasted cards)...not counting my time.

Going rate for hallmark card is $6-8

I could look at this two ways

1) Align in price with generics ($8) and get some awareness and hopefully that leads to sales of framed prints
2) value my produc and time (nice photographic art on nice paper) and charge ~$12
Title: Re: Pricing of Artist Cards
Post by: garyhill on September 02, 2015, 06:45:40 pm: 100% mark up on production cost. Currently selling at local markets / small community gallery for $5 per card. I am based in Australia.

Cheers,

Gary
Title: Re: Pricing of Artist Cards
Post by: ThirstyDursty on September 03, 2015, 05:52:00 am: Thanks Gary.

For the moment, I've priced them at $8 for large and $6 for square.

And they are selling well.

I've got one on display with a nice vibrant picture and some text about the quality and encouraging to touch.

The Museo paper has an awesome feel.

I can remember being in university and buying cards and sticking them in cheap frames for art in the house.

I'm also in Australia...South Australia
Title: Re: Pricing of Artist Cards
Post by: marimagen on October 02, 2015, 03:12:58 am: Incidently, do you sign by hand every single card?
Marie
Title: Re: Pricing of Artist Cards
Post by: garyhill on October 05, 2015, 07:26:46 pm: Marie,

I don't sign my artist cards. Way too time consuming for me. The image is on the front obviously, and on the back I put the image title and location as well as my business name, website, and email.

Cheers,

Gary
Title: Re: Pricing of Artist Cards
Post by: marimagen on October 08, 2015, 04:20:07 am: Hi Gary, thank you for your anwer. I used to sell my own photo postcards. At the time, I was using an offset printing service (because of the quantities I needed). Now I am thinking of selling limited editions (and thus small volumes) of my artwork, and will print the cards myself on Museo paper.
http://bcnartist.com (http://bcnartist.com/en/)
Title: Re: Pricing of Artist Cards
Post by: framah on October 09, 2015, 05:44:26 pm: If they are selling well as you say, then raise the prices by .50 cents or so and see how that goes. If they are still selling well, bump it again. You will soon find the point where the sales start to drop off and then you will know tha next lower price point is the one.

That's pretty much the only way to know what your cards should sell for.
Title: Re: Pricing of Artist Cards
Post by: louoates on October 09, 2015, 10:57:32 pm: Quote from: framah on October 09, 2015, 05:44:26 pm
If they are selling well as you say, then raise the prices by .50 cents or so and see how that goes. If they are still selling well, bump it again. You will soon find the point where the sales start to drop off and then you will know tha next lower price point is the one.

That's pretty much the only way to know what your cards should sell for.

Absolutely right. Someone once told me that "dollars vote" and I've relied on that sage advice ever since. If you have any volume/traffic at all, framah's strategy will work every time.
Title: Re: Pricing of Artist Cards
Post by: Deardorff on November 20, 2015, 08:56:06 pm: If in the US make sure you let folks know the postage cost for square envelopes is a lot higher than normal first class rectangular cards of normal sizes.