Luminous Landscape Forum
Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: Ellis Vener on April 28, 2012, 07:56:15 pm
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Press Release text:
BRON IMAGING GROUP AND HASSELBLAD USA ANNOUNCE AGREEMENT
TO MERGE U.S. OPERATIONS
Combined Company Will be Known as Hasselblad Bron Inc.
EDISON, N.J. (April 24, 2012) – Hasselblad USA Inc. (www.hasselbladusa.com), the U.S. distributor of Hasselblad professional camera systems, and Bron Imaging Group Inc., (www.bronimaging.com), distributor of professional photographic equipment, today announced an agreement through which the two companies will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc.
The combined company will leverage the strengths of two of the professional photo industry’s leading distributors and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market.
Under terms of the merger, Hasselblad Bron Inc. will be a single entity providing support for all of the brands of the combined company.
Michael Hejtmanek, current president of Bron Imaging Group, will lead the new company as president and chief operating officer of Hasselblad Bron Inc.
“Our goal is to provide photographers with the world’s best cameras, lighting and other photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to create a larger customer service organization to accomplish our mission of providing an exceptional level of products and support for our highly valued customers.”
The merger will only impact the two American organizations of Bron Imaging Group U.S. and Hasselblad USA, Inc. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.
The new Hasselblad Bron Inc. will relocate to a single facility during the summer of 2012.
Bron Imaging USA represents Broncolor (lighting), Sinar (cameras), and Foba (Studio equipment, camera stands, and tripod heads). Hasselblad is self-explanatory.
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This is exciting news...Hopefully this merger will allow Broncolor to penetrate the Canadian markets (primarily dominated by Profoto.) Hasselblad is the current camera of choice for professionals where I am from and is most easily serviced. I would like to see this happen to all of the Sinar Bron products. :)
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Bron Imaging USA represents Broncolor (lighting), Sinar (cameras), and Foba (Studio equipment, camera stands, and tripod heads). Hasselblad is self-explanatory.
To us in the UK... so what?
Hasselblad UK already distribute Broncolour (do they really spell it without a "u" of they are a Swiss company).
...but this might indicate the potential for closer co-operation between Sinar and Hasselblad... like
Liquid crystal shutters for daylight live view?
Use of Sinar eShutters with Hasselblad backs? (without a third party adapter box).
I even thought about a Broncolour flash system, for heavy-duty work for DOF stacking, MS etc. but...
No fiber-optic adapter for macro
System price (6 heads) £20,000?
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To us in the UK... so what?
Hasselblad UK already distribute Broncolour (do they really spell it without a "u" of they are a Swiss company).
...but this might indicate the potential for closer co-operation between Sinar and Hasselblad... like
Liquid crystal shutters for daylight live view?
Use of Sinar eShutters with Hasselblad backs? (without a third party adapter box).
I even thought about a Broncolour flash system, for heavy-duty work for DOF stacking, MS etc. but...
No fiber-optic adapter for macro
System price (6 heads) £20,000?
Who cares about UK.
We are in US ;)
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Who cares about UK.
We are in US ;)
Actually, while visiting the Luminous Landscape, we are in Canada, eh? But yes, this is just news about new distribution arrangements in the USA (possibly affecting our friends to the North too), so let us not read too much into it.