Luminous Landscape Forum
Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: amsp on March 17, 2010, 08:26:12 am
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Probably the best use of still+motion+technology I've seen in quite a while...
WRANGLER (http://eu.wrangler.com/bluebell/#/collection)
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Pretty cool site. I started to feel guilty about tossing the poor model around so much, though. ;-)
Probably the best use of still+motion+technology I've seen in quite a while...
WRANGLER (http://eu.wrangler.com/bluebell/#/collection)
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Pretty cool site. I started to feel guilty about tossing the poor model around so much, though. ;-)
Excellent!
Who did the work on it?
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Brillant!
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Wow, that's really well done. Thanks for sharing it.
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Pretty cool site. I started to feel guilty about tossing the poor model around so much, though. ;-)
This is wrangler europe group that did this marketing, which is the same group that approved "we are animals".
All the best creative briefs come out of and are intended to play in Europe and especially Asia.
http://www.levi.com.hk/chi/release/index.html (http://www.levi.com.hk/chi/release/index.html)
But just as a side note. In the last few years most photographers have their retoucher on speed dial, now we need an editorial post house on our phone at #3.
BC
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Excellent!
Who did the work on it?
KOKOKAKA (http://www.kokokaka.com)
I find most ppl I talked to who visited the site end up manipulating the model to the beat of the music, making a live music video of sorts.. pure genius.
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KOKOKAKA (http://www.kokokaka.com)
I find most ppl I talked to who visited the site end up manipulating the model to the beat of the music, making a live music video of sorts.. pure genius.
I think what all of this tells us is there is a lot more to interactive than turning the page, pushing a click through or waiting for you tube to buffer.
It's changing . . . changing fast.
BC
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this is really cool, amazing work!
maybe we should start a thread similar to the professional work that´s featuring inspirational work!
Philipp
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I loved it, the concept and the the execution. In fact with the touchpad on my MBP my kids and I had a great time making the model dance to the beat!...lol
Q
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brilliant. looking forward to see more fashion stuff being presented this way
cheers
Bernhard Kristinn
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I think what all of this tells us is there is a lot more to interactive than turning the page, pushing a click through or waiting for you tube to buffer.
It's changing . . . changing fast.
BC
I totally agree!!!
HERE (http://www.kkuodesign.com/?p=7497)
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Very interesting site.
I came across this one a while ago as well, and while not as fun or as interactive, I thought it was a neat concept.
http://nudiejeans.com/fitguide#/pan1 (http://nudiejeans.com/fitguide#/pan1)
Keagan
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Perfect armony, maybe, but if you are a one-man-show, (like i used to) you may find this a bit disturbing, as well, as long as every project relies on an army of artists and techs:
http://blog.alexxhenry.com/ (http://blog.alexxhenry.com/)
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One message I am starting to get is that, as advertising imagery comes to be primarily viewed on TVs, computer displays, and mobile devices (phones, iPad's etc.), resolution needs become very modest by the standards of the MP race, so that "good video plus frame grabs from that video" might often be all that is needed. And 1080p might be more than enough, so even RED cameras start to look like overkill, except for cinematic work.
For a lot of advertising work, the convergence might be rather one-sided, towards "choose gear that gives good enough video, and the stills will take care of themselves". Maybe Pentax/Hoya is smart in targeting its new DMF camera at amateur enthusiasts and mostly outdoor photography rather than at the traditional commercial uses of MF.
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Nice ideas, but desperately slooooooow to load (and, no, I'm not on a slow connection)
Cheers
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I don't think 10 person shooting crews with continuous light and bluescreen and 6 man-days postprod per major story is going to work for any non-US magazine. This is basically like shooting a music video clip per story. But if it does become industry standard there will be a lot of assistant jobs
Edmund
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I think there will be an initial period of excessive gimmickry with video on the web, just because it can be done and because of the novelty factor, very much like the early days of Photoshop when we were plagued by 'cool' montages, distortions, transformations, whacky colours and pseudo arty material.
Eventually things settle down.
Budgets are tight for the web, it's a trend that won't be reversed, but to create something of any significance you need to toil, particularly with video. Since money dictates length of time and effort, I don't expect too many miracles and gimmicks like the clip in this post which is basically a glorified manual scroll of of a clip, while it may look impressive and dynamic or interactive now, once it's emulated by others a few times, it will induce stupor in all but the most fervent techno-geeks.
Edward
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Eventually things settle down.
I had an interesting call from a publisher last night, who mentioned his new I-pad version of their magazine, going interactive, the move away from print . . . etc. etc. etc.
I listened said sure, but how do you plan to do this on the budgets you now have? The phone got very quiet and he said, well you know we just have our photographers shoot video and shoot stills and then we put it in the magazine.
OK. I can see the point of making an interesting photograph, I can see the point of making an interesting video, but since I'm in the "Making Interesting Images For Money Business", I wondered how this is gonna play out?
Most advertisers and their agencies that have experience in broadcast understand the cost of editing video/motion/film/whatever, but few from the publishing world of stills have a grasp of what it takes to go from still to motion and even on the client (advertiser) side of the chain, unless they just purpose over their broadcast commercial to I-pad play, I doubt seriously if they're gonna spend the minimum 6 figure range to make an interesting single page ad that moves.
Now on the supplier side of this chain, I know what a black hole of time video can be, even on the very fastest of computers. Just to cut 1 minute of decent footage that doesn't have obvious glitches can take a long, long time.
It's nothing to walk into the editorial suite on Monday, and come out blurry eyed, unshaven and staggering silly on Thursday and that's just the first cut. Wait until you get to revision 12.
Now let's say the Photographer doesn't want to be involved in the edit. OK, that saves a few weeks a project, but you still gotta know how to shoot it and know how to devise a combination still and motion shoot that works in both mediums.
Trust me on this. Telling a widescreen story that moves (think Ridley Scott) is a hell of a lot different than telling a story in a single frame and even if you never want to know the words pro res 422, .avi, fcp, or Avid, until you even take a watered down editing class you'll never really understand why it's impossible to have "enough" footage or why a camera that stays stationary is very boring.
Wait until you point your 16x9 camera at a vertical set. Lightstands, sandbags, assistants eating those little breakfast sammiches all come into view unless you shoot the face, shoot the waist, shoot the feet and try to cut together something that doesn't look silly.
Then there is the issue of working in the same style of motion you worked in in stills. Sure in motion you can shoot and bleach out backgrounds, mask out subjects, add filters, bump the curves, but something as simple as cloning out a power line that cross a street or a piece of trash that blow through the frame, can go from a 15 minute still retouch to a 2 day post production process.
I guess eventually this will all work out, but right now with the state of the economy nobody is asking for million dollar video projects that they purpose over to stills, or vice versa. Once the economy improves they probably will, but today, first we need the device, (I-pad), then we need every magazine on the news stands designed for it, then publishers and image makers need to find a way t o get paid for all of this extra work.
We also need, more than anything, a base standard of viewing. Will it be quicktime, wmv, flash, html 5 and will it stream quickly on 3G, 4G, 5G, at home on cable, or dsl, or will it take fiber optics?
All of this makes a hell of a lot of difference and bits per second mean a whole lot more than frame size or progressive vs. interlaced.
You can make a beautiful video that plays on your desktop Full rez, but try to optimize that out to anyone that can view it within the week and if you think every person in the world has quicktime 7 loaded on their computer it's just not so. I can't count the number of times I've had an AD ask for me to repurpose a file in wmv so his client can see it.
Actually it would be nice just to have one standard of shooting, mpg2, Redcode, avhcd, avhd lite, whatever, but no maker's camera shoots the same file type and few if any can just be thrown up on the web for review without batch conversion, unless all production moves to flip tv.
As far as equipment, get used to reading stuff like this; http://www.bhphotovideo.com/c/find/newsLet...on-Firmware.jsp (http://www.bhphotovideo.com/c/find/newsLetter/Canon-Firmware.jsp) and buying stuff that probably will find it's way on the shelf in 12 months.
OK, i've probably gone on too long about this but I should add that the day an I-pad appears I will buy one because it looks like an easy way to show an updated portfolio and motion imagery on one device and of course there is the wow factor until they become commonplace.
The thing is I really wonder if the I-pad will be universally adopted. It's really too big to carry in you pocket, too fragile to carry around in your hand and in reality does less, (not more) than any small laptop.
I guess it will all change and somebody will devise an I-pad collar brace or necklace, or fanny pack or maybe take all those tan photo vests and line them with i-pad, Kindle, I-phone, Blackberry, Newton holders.
That way you can play any of the 15 formats and never miss a thing.
Sometimes I get this feeling that the people that make this stuff (Apple) seems to think that there only two markets are NY and LA and most the world never steps outside, they just sit at home and look at computers.
I'm not trying to be negative on this and I think in a few years, things will be much different than today, but to really step forward and make a profit from this stuff, the economy has to improve.
I do know that I am sure of one thing that the skill sets needed for professional image makers isn't going to change, it's already changed, the trick isn't in doing it, it's getting paid well for it.
BC
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I've been asked by a great fashion photographer to get rid of flash for the editorials and built a structure displayable on this medium.
There will be videos mixed with stills.
It's a lot of work involved.
Fortunalely there is a very professional team behind and things are done in such a way that are involved people
who work in different specialities. First is harmonising the story. Video will not be problematic when the competition will allow flash, and they will.
Now,
It is not going to be paid what it should be.
That is what changed the most, more than the skills required.
Fred.
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I leave the MF board for a month - being very happy with my stills cameras and all - come back and the best stuff is here as ever !
How was this done ?
I dont know if it my web bandwidth but it looks like stills
10FPS would be good enough for this (how it runs on my machine)
Or is is red grabs
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Mr Cooter - I dont think you have to shoot that much video or spend that long editing - its learning to shoot for the cut IMO - a skill we are learning unless you have a DOP under you - also I think the static camera is not too boring - if you cut fast enough
S
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I wonder if any of you know a piece of software with which I can do the following;
I want to use a couple medium format photos as the base of an internet movie by zooming in and out
and sliding across the frame. I could of course do it in photoshop but it seems very cumbersome
to create 25 crops for each second of motion.
much appreciated
marc
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I wonder if any of you know a piece of software with which I can do the following;
I want to use a couple medium format photos as the base of an internet movie by zooming in and out
and sliding across the frame. I could of course do it in photoshop but it seems very cumbersome
to create 25 crops for each second of motion.
much appreciated
marc
Hi Marc, I think almost any video editing software should be able to do this. You are looking for what is called "Pan & Zoom" feature.
Premier Elements should handle this. If going with consumer version, use sRGB files at input as they don't support color management.
I use Pinnacle Studio v14 and it can do this painlessly, however there are bugs between keyframe layout on timeframe and splitting the video clips. Their support is completely useless.
In any case, you can get the trial versions and play:)
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I wonder if any of you know a piece of software with which I can do the following;
I want to use a couple medium format photos as the base of an internet movie by zooming in and out
and sliding across the frame. I could of course do it in photoshop but it seems very cumbersome
to create 25 crops for each second of motion.
much appreciated
marc
are you talking about something like this:
VIDEO 1 (http://www.youtube.com/watch?v=sepIHp0QkfY&feature=fvw)
VIDEO 2 (http://www.youtube.com/watch?v=C0qIZnRocSQ&feature=related)
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Sometimes referred to as Ken Burns Effect (http://en.wikipedia.org/wiki/Ken_Burns_Effect).
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Final Cut Pro - Motion Tab
Change the crop on the timeline
S
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are you talking about something like this:
VIDEO 1 (http://www.youtube.com/watch?v=sepIHp0QkfY&feature=fvw)
VIDEO 2 (http://www.youtube.com/watch?v=C0qIZnRocSQ&feature=related)
thanks for posting those links
great little movies
how do they do it?
the 2d to 3d effect?
thanks
m
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We also need, more than anything, a base standard of viewing. Will it be quicktime, wmv, flash, html 5 and will it stream quickly on 3G, 4G, 5G, at home on cable, or dsl, or will it take fiber optics?
Absolutely. This IS the issue and will be a format war that rages like no other previous. This will be bigger than beta vs VHS and blue ray vs HD by a LANDSLIDE! Also this will take a while to work itself out... Things are not to change so fast as some think me thinks...
The thing is I really wonder if the I-pad will be universally adopted. It's really too big to carry in you pocket, too fragile to carry around in your hand and in reality does less, (not more) than any small laptop.
The iphone was right. The ipad is wrong. Time will tell...
it's getting paid well for it.
Thats always the trick. Isn't it?
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The iphone was right. The ipad is wrong. Time will tell...
Tonight we were shooting on location, took a break next to an Apple store so I went in and saw my first Ipad in person.
Is it a tool? Not sure. Is it a novelty . . . definitely and a very pretty novelty at that.
Now it may become a must have item for commercial artists as it does play a portfolio well, allows you to do some web work, certain e-mail etc., but it's not the most intuitive computer I've used, but that's probably because it's a touch interface and though I'm familiar with my iphones and ipod touches, it's a little different.
The deal killer is for viewing anything on the web is it doesn't play flash. That just seems absurd and regardless of Apple's hold on quicktime, or the future advent of html 5, flash is here today, has better compression for motion files and is more interactive. There are things that the user could do with flash that you can't do with quicktime.
My web designer quoted some numbers to me . . . and he might be off a few percent but he says that flash plays on 65% of all computers in the world today and quicktime is only on 14%.
That right there greatly limits the use of the Ipad.
Now with all that in mind come April when the 3g version comes out I will buy one. Do I like it . . . dunno . . . will I use it . . . yes at least for a quick way to show our work . . . will it become more useful . . . I dunno.
What is interesting, it would have been great tonight to play and view the imagery we just shot on the Ipad screen because the screen really is beautiful, but nobody I asked knew how to transfer images form a cf card to the ipad.
Maybe that's coming next.
BC
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Tonight we were shooting on location, took a break next to an Apple store so I went in and saw my first Ipad in person.
Is it a tool? Not sure. Is it a novelty . . . definitely and a very pretty novelty at that.
Now it may become a must have item for commercial artists as it does play a portfolio well, allows you to do some web work, certain e-mail etc., but it's not the most intuitive computer I've used, but that's probably because it's a touch interface and though I'm familiar with my iphones and ipod touches, it's a little different.
The deal killer is for viewing anything on the web is it doesn't play flash. That just seems absurd and regardless of Apple's hold on quicktime, or the future advent of html 5, flash is here today, has better compression for motion files and is more interactive. There are things that the user could do with flash that you can't do with quicktime.
My web designer quoted some numbers to me . . . and he might be off a few percent but he says that flash plays on 65% of all computers in the world today and quicktime is only on 14%.
That right there greatly limits the use of the Ipad.
Now with all that in mind come April when the 3g version comes out I will buy one. Do I like it . . . dunno . . . will I use it . . . yes at least for a quick way to show our work . . . will it become more useful . . . I dunno.
What is interesting, it would have been great tonight to play and view the imagery we just shot on the Ipad screen because the screen really is beautiful, but nobody I asked knew how to transfer images form a cf card to the ipad.
Maybe that's coming next.
BC
Hi,
Flash is not going to die (at least yet) as I heard many times here.
But html 5 move is pretty serious, and we might see all that increase before 2012.
Now, there are issues even without flash. Talking about pure html, the phones ( do not know about the Ipad
) does not recognize frames. So let's try to navigate in this web site that has no flash:
http://www.art-dept.com/artists/borsodi/ (http://www.art-dept.com/artists/borsodi/)
You can see that you just can not use it properlly.
This is not acceptable.
If you guys have your web pages in flash, it is time to start to build an html 5 beta version.
Not kidding.
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Personally I think the iPad replacing print magazines is about as likely as photography replacing paintings was. I'm sure there will be plenty of digital only magazines but there's just no way there will be a mass exodus by established magazines, especially ones based on high-end photography. Imagine something like V magazine on an iPad, that's just depressing. I also think that hybrid movie/editorial example posted in this thread is pretty campy and gimmicky, no way is that going to be the standard, the use of motion will be much smarter and less costly than that. It's more likely we will see things like motion incorporated in articles when film has been shot already for some other purpose, the use of 3D models for new products so you can check them out from different angles, and especially interactive advertising. I don't expect the regular content to change much beyond that really, it's just too costly.
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Personally I think the iPad replacing print magazines is about as likely as photography replacing paintings was. I'm sure there will be plenty of digital only magazines but there's just no way there will be a mass exodus by established magazines, especially ones based on high-end photography. Imagine something like V magazine on an iPad, that's just depressing. I also think that hybrid movie/editorial example posted in this thread is pretty campy and gimmicky, no way is that going to be the standard, the use of motion will be much smarter and less costly than that. It's more likely we will see things like motion incorporated in articles when film has been shot already for some other purpose, the use of 3D models for new products so you can check them out from different angles, and especially interactive advertising. I don't expect the regular content to change much beyond that really, it's just too costly.
But there we go. Interactive advertising is going to be a standard, and for that, no flash is requiered.
About V magazine, the pics are displayed at 720pix wich is considered the size for good viewing and copyrights safety.
I don't see so why it would depressing in Ipad 1024x768, if watched horizontal, this web will display like in your computer.
Actually not exactly because the resolution is 132ppi, a little better than the current web so the page will appears smaller, but not because the Ipad is too small.
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What is interesting, it would have been great tonight to play and view the imagery we just shot on the Ipad screen because the screen really is beautiful, but nobody I asked knew how to transfer images form a cf card to the ipad.
Maybe that's coming next.
BC
This iPad Camera Connection Kit (http://store.apple.com/us/product/MC531ZM/A) might work with card readers, and appearently via the camera, but it's not available yet .
On a related note, for personal work, I'm sometimes using my MSI Wind with OSX installed, works like a charm and is an actual computer - within limits.
Comparing this mini-mac to the iPad, I'm wondering if the iPad exists only for the sake of being different .