Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: Leonardo Barreto on March 23, 2009, 05:45:23 pm

Title: Interesting propositions
Post by: Leonardo Barreto on March 23, 2009, 05:45:23 pm
Digital Transitions sent me this in the mail -probably others got the same mail-

With Leaf lowering prices and using Mamiya for bundles, now Phase is pushing Hasselblad head on. Are we seeing a rush to maintain or capture new market share from major players or this is not unusual garden variaty promo. form DT?

(Disclosure: by talking about this offer I am not stating that it is good or bad. Only that I saw it and wanted to read your opinion by pure curiosity)
P 45+ Hassy Swap Out Offer!
Looking to swap out your old Hasselblad camera body and lenses? If so, this DT Exclusive is what you have been waiting for:

When you trade in an H1 or H2
camera body and any H lens,
get a $4,000 credit towards a:

Refurbished P 45+
&
New Phase One Camera Kit!
Title: Interesting propositions
Post by: BobDavid on March 23, 2009, 05:56:00 pm
Big deal
Title: Interesting propositions
Post by: klane on March 23, 2009, 06:16:01 pm
So theyll give you standard market value for h2 and slightly better on an h1. I doubt theyll win any one over with that.
Title: Interesting propositions
Post by: hubell on March 23, 2009, 06:24:28 pm
Quote from: klane
So theyll give you standard market value for h2 and slightly better on an h1. I doubt theyll win any one over with that.

If that's their strategy for meeting Hasselblad head on from a pricing standpoint, they should fire the guy running their sales campaign.
Title: Interesting propositions
Post by: Graham Mitchell on March 23, 2009, 06:31:38 pm
To me it fails from another point of view. They are encouraging people to drop a leaf shutter system for a focal plane shutter. Chances are that people who bought the 'Blad wanted a leaf shutter.
Title: Interesting propositions
Post by: Leonardo Barreto on March 23, 2009, 06:43:46 pm
Hasselblad is forcing H 1 H 2 users in to a dead end hoping that they change systems in to their new incompatible one, so probably competitors are perceiving a week point in this transition and want to point them in the direction of a Phase.

For some H1 and H2 is just part of their system since they use Phase, Leaf or Sinar back, so they think: "what is more important to me, the capture device or the platform system?"


Quote from: foto-z
To me it fails from another point of view. They are encouraging people to drop a leaf shutter system for a focal plane shutter. Chances are that people who bought the 'Blad wanted a leaf shutter.

foto-z, I think they have announced leaf lenses for this, no?
Title: Interesting propositions
Post by: Graham Mitchell on March 23, 2009, 06:53:35 pm
Quote from: Leonardo Barreto
foto-z, I think they have announced leaf lenses for this, no?

Mamiya announced just one prototype leaf shutter lens six months ago. No news since then. That's not going to make a difference to anyone.
http://www.mamiya.co.jp/news_mdinr08090015_eng.html (http://www.mamiya.co.jp/news_mdinr08090015_eng.html)
Title: Interesting propositions
Post by: Carsten W on March 23, 2009, 06:54:15 pm
Phase One really needs to keep a low profile w.r.t. cameras until they have their new camera ready with the leaf shutter lenses. This is not an offer which I expect will meet with much demand.
Title: Interesting propositions
Post by: bradleygibson on March 24, 2009, 11:21:09 am
Hmm...  I guess it all depends on how they price the refurbed P45+, now doesn't it?

Quote from: Leonardo Barreto
get a $4,000 credit towards a:

Refurbished P 45+
&
New Phase One Camera Kit!