... For Artwork it is reputation, influence of the craft, amount of pieces available, promise of future work and interest in the artist. And size as well. Larger prints get higher prices. It is all a mix of talent, marketing, and lots of talk.
Gursky's grandfather was a photographer and his father is still one. Gursky first studied at the Folkwang School in Essen, then from 1981 to 1987 at the Academy of Art in Düsseldorf. He was a master-class student of Bernd Becher and started his career as one of Becher’s shooting stars like Thomas Struth, Candida Höfer and Thomas Ruff.
Gursky has not only photographed Prada, but also fashion shows, basket weavers in Vietnam, Formula One racing, the Tokyo stock exchange and the Shanghai Bank in Hong Kong, along with huge concerts and a spectacular political rally in North Korea. He has even used satellite images for his Ocean series. He succeeds at mass depictions such as have not hitherto been seen. Work, sport, politics – he shrinks from no subject.
He has a track record - both commercial and artistic. Lik has neither.
His claim to a proprietary and top-secret new printing technology borders on the preposterous. His website offer to both educate and accommodate newcomers into his his world of 'ultra-high-end fine art' sales is nothing more than a thinly disguised ad for commission-based 'runners'. His LasVegas factory, 250 employees, 14 galleries are financed how - from sales? I doubt it.
His balance sheets and IRS returns would make for interesting reading.
Until the world sees a verifiable, arms length transaction there will, at the very least, always be 'a doubt' . What is equally surprising, given the current climate, is that so far not one single copy of the several thousand works of art, that must have presumably been sold to date, has appeared in an auction house for sale. Surely there must be
ONE punter who, dazzled by the figures being thrown around, would decide to cash-in on his/her windfall ?
Or else the auction houses are keeping their distance.