This may be totally irrational, but any time a corporate IT-industry marketing drone mentions "social", "community", "cloud", my shutters tends to go down. Please shut up. You would have a better chance of having my money if you just said nothing, quoted Monty Python or whatever.
Ah, well. Competition is good, and if this makes it easier for competing or open-source photo/graphics packages, I guess all is good. But please don't do it to Lightroom, I have everything running nice and cozy right now...
-h