It's a thought that struck me a number of years ago Chris - when I realised I was standing in a room full of 'guys' (client, art director, assistants, etc, etc) all trying to decide what to do - and none of us really had a clue as to what appealed to 'them' i.e. 'females' - who where usually the target market that the images were being produced for and/or created to appeal too.
Totally changed my whole approach to photography after that - and I now try to surround myself with females, if that's the client's main target market - because no matter what anyone says, they are very different to us and see things very differently too.
Things that we will often 'ooh & aah' over, will leave them stone cool - and as part of our job is to produce images that will help our client's succeed, then knowing what appeals to their target market and makes them go 'ooh & aah' - I would see as being very important.
Hence my question.
That's interesting.
I follow this idea. I tend to be like Chris, I like severity in the esthetic and this is very, very yang (to simplify).
Yes, the female view is key, because different.
Some photographers have gained a lot with their wifes on set, because they ad a vision that generaly escape to us, and often commercialy relevant.
I met Testino in Madrid, everybody knows that he's gay. Like Lagarfeld, they have something I 've never seen in other fashion photographers, something crucial:
When people like me are in fact shooting the talent, the girl in 90% of the cases; those are shooting the product: the clothes. Very different! and much more efficient.
They understand fashion, they understand the fabrics, they see on set if something's wrong with the folds, they know the problems they will find with this or that brand because of the fabric used,
and they see the way we do not, because they have a lot of female in their genes. I've seen some comments on set about a trouser that has a problem, nobody could see it, not even the stylist, but then you say...oh yeah!...it was so obvious, but nobody could see it.
I'm very much on balance male-female on set for that reason.