Well, that's (unfortunatly) just the reflection of the way human functions in large extend.
People tend to create truth from a setted mind, conditionned by cultural, moral, social codes. Most of the people have no clue that their minds are setted and they think they make choices,
when what really happens is that they have zero control over their beleifs, feelings, and actions. Therefore, they do not act, theyt just react.
Those patterns create a false sensation of identity and separation, exacerbated by cultural link and competition. (people compeat between themselves, nations compeat between themselves, continents compeat too). I'm "this that or the other", and those are "differents", generaly perceived as hostile for being different. Competition leads to exploitation. At an individual level, this is expressed by the need to be right, to win within a conversation, impose one's points of views and values and beleive that those values are right.
Of course, none of those views are right, nor truth, but people beleive they are truth because they actually beleive that they are free-thinkers.
The cosmos couldn't care less about our ridiculous "knowledge", beleifs, religions and values; what's "good" and what's "bad". It follow its course, and will do it, with or without, us.
It's interesting to notice that it has been demostrated that during the indy ocean tsunami, the free animals could detect before the danger and saved their lifes. The human, who has the same capacity, was unable to do so...
In a place like Lu-La, those social patterns can be expressed by the sensation of brand addiction, I belong to this or that club, the Canonist, the Nikonist...or, MF vs DSLRs is another expression of how to create empty content from a versus. The goal is never to create content, it's all about "I'm right and you are wrong".
It can be expressed also by ethic manies: This is correct, this is not correct. This is shocking vs this is not. Bacchus vs ....etc...
Very few people have a clear idea about of how far our minds are programmed. They think they are free-thinkers, that they have free-will, that they possess a sort of truth somewhere, that their parameters are important and universal...
Real powers (the real powers are always in the shade) exploit that totally, and they know how to because they have information.
That's funny. Bread and circus man. Bread and circus. Do you understand why it works so well and why this world is like this?
But that's a debate for the "coffee corner".