Hi Mark,
Yes the Fine art photography print is something completely new to me. I know that there aren't many photographers out there who do well by just selling prints, especially in Europe. I just wanted to find out how, in a best way, I can optimize the content of the website, prices, limited or not limited editions, About info, to include services page or not etc. Anything that can be done better. Although, currently, I'm stating that my prints are available as limited edition of 500 prints for each size, I'm not sure, maybe this is the current best practice, but the way I feel about it is that I want to offer my work to people who will buy it just because of it's aesthetic/artistic look.
Also if all of the above is put together in a meaningful, well structured, way that can make sense to an algorithm, and also optimized well for humans, the website should be ranking on top of Google. As Paul mentioned the competition in London alone is huge, and this is quite important as now days socializing/connecting mainly happens online.
Regards,
Nikolay.