At first I considered this to be a useless gimmick.
No more than keyword IMHO. And that's how LR treats them. If anyone uses Keywords and finds them useful for locating images, I suspect they will find the same true once the use the new feature. I'm not tagging all images found, but one's I feel are important to locate in the future.
I've learned a few tricks. If things bog down, you can quit and start where you left off, it seems to help. So you can search the entire catalog, produce the results in the grid, do some work, quit and restart where you left off later.
It's pretty interesting to see the product 'learn' as you go, grouping images correctly guessed with a ?. Select them and click on the little Accept icon.
If you have a group of images that are correctly guessed and a few that are not, select them all, click on the accept icon on one thumbnail that IS correct, the others take on that correct keyword.
Deleting images that are of no interest in tagging helps. The actual Delete Key seems a bit faster than the little reject icon, not sure why.
The "Sort By" option near the Film Strip is useful and toggling differing options can preset to you, images that are easier to select all at once.