What - are they trying to get digital converts or turn them away?
I don't think it was intended to do either, just to inform.
These values a rather arbitrary. I'm in WAY DEEP. To my mind these values are excessive unless one is going MF.
So am I. I don't think these number apply to MF. A medium format back alone will set one back $20-45k depending on which one. Since I invested in digital a few years ago, I have spent:
Computer dedicated to photography - $1800
Monitor dedicated to computer dedicated to photography - $1000
Tablet for editing - $500
Photoshop (actually Creative Suite) and 2 upgrades since - $1700
Calibration software and hardware - $1500
Cheap flatbed scanner - $600
Film scanner 35 and 120 film - $1700 <--when I decided the flatbed wasn't good enough
Premium inkjet printer - $600
Paper and lots of ink cartridges - $2500 (at least)
Nikon D2X and several accessories - $5500
17-55mm f2.8 ED-ID AF-S DX lens - $1200
Media cards - $1000
Photoshop courses and books - $1000
It all adds up, when I look back. A little bit here, a little there, oh look at that shiny new toy! Plus I still shoot a lot of film - both 35mm and medium format. It's an expensive hobby.
And I haven't even listed the hours I have spent in PS. Oiy!
I could have gotten a cheaper computer - $1000, cheaper monitor - $300, no tablet, stolen Photoshop (that is copied it and gotten a key illegally - no one does that right?), a Fuji S3 - $1300, Tamron 17-35 ASPH LD lens - $600, less media cards - $200, etc... but I didn't. It still would have been about $5000 minimum.