Thanks Nick. I ended up returning the camera. The whole tethering thing is just too quirky and slow for advertising work. Amazed why, if the camera has been out for a year, that Adobe has not adopted it for tethering.
Will stick with 5D3 and the new R version for jobs. Clients don't want excuses, on set. It must work. Surprised that for a camera that's second generation now, and one that's set to compete with Phase and Hasselblad, that a solid tether solution was not found before it was released.
It's a great camera; it's a shame about the tethering.
"that a solid tether solution was not found" makes it sound like the engineers just need to look around more and they'll find good tethering hiding in a box at the back of the closet.
It's very easy to underestimate how hard it is to do high-resolution, high-speed raw tethering.
Phase One has been doing medium format tethering since 1998 and has been working on and tweaking USB3 tethering since before USB3 became a stable standard. They were tethering 22mp with fast transfer times at a time when just opening a 22mp
JPG could crash a normal PC. They were tethering 80mp raw files back in 2010. They have a lot of history and expertise in tethering, and it is central to a large percentage of their target market.
All the internals (both hardware and firmware) of a Phase One back are designed and selected for use in a high-performance digital back; nothing is repurposed from consumer cameras. The R+D team can select internal components based on performance rather than value. Moreover the hardware/firmware team can work directly with the software team at the lowest level. Every bottleneck from shutter-release to final-display on screen can be eliminated.
Phase has one of the best raw compression algorithms, and a great compression pipeline (the raw file is compressed on it's way to the buffer, so it can be read out of the buffer faster). They use an in-house designed four-core processor to chug through compressing high resolution raw files nearly instantly. Their lossless compression is class leading and their IIQ-S lossy compression results in an even smaller raw file (same resolution, smaller in megabytes) which has very nearly zero visual loss in quality even when you push the crap out of the file and you know what to look for. An IQ250 IIQ-S file is around 30mb.
Phase One is also a huge player in the industrial mapping aerial market - using the same backs as you buy as a commercial photographer. This market demands cameras that can capture at an absolutely consistent rate for
tens of thousands of captures in a row; hitting a buffer or slowing down means the plane has to make another run and burn more fuel - absolutely unacceptable. All of the hardware technology, software refinement, firmware improvements, and general knowledge Phase One gains from serving this market benefits their commercial clients.
If you put all these ingredients/advantages together you can machine gun on a
Phase One IQ250 (or IQ150 or Credo 50 etc) for minutes and look over see the most recent image you captured come in almost instantly. No need to shoot JPGs and reconcile selects/adjustments/edits with raws later; every file sent was the full raw file. No need for two separate programs, just Capture One. You even get native wireless review/editing/control to an iPad/iPhone as a nice bonus for when you don't want to be tethered.