Well I guess just going to share mine, personally I find it very versatile tool, compact, can be used with strobe(my case+modeling light) or constant lighting it can be used as open face like zoom2 or par reflector with barn doors or without as well with the lenses, those lenses give control of the beam spread i find great use of Fresnel and Superwide, I really like that one tool can by manipulated in so many ways in short period of time...
If someone interested learning more about motion lighting there is a good book to start
Motion Picture and Video Lighting, Second Edition by Blain Brown also great resource
http://poweroflighting.com/ but i think it also great resources for photographers as well...
here is the video about reflector
https://www.youtube.com/watch?v=cV9Zpqv2grQ&list=PLl-301GRZb6s8plI_wv4ADNp0pchzPxbs
