Wow. Be sure to read the draconian terms and conditions first.
" The participant consents and irrevocably assigns to Fjällräven and Fjällräven's successors and assigns any rights, in perpetuity, throughout the universe, to exploit, in whole or in part, any and all information and documentation, such as photographs, film footage, interviews and performance data, that is produced in connection with his/her participation"
Throughout the universe. That is some far reaching terms and conditions :-)