It would have to compete with the high quality, flexibility of raw and affordability of Blackmagic's offerings.
Or the "look" of the Alexa. I had a conversation with Larry McConkey about this last week. He said that the Alexa certainly doesn't have the resolution, but it has the "look", and that's the most important thing to him.
But I think Samsung has something that can be developed along many lines. At $1500, it already has the affordability.