Nope, it's roll-eee.
And to pre-empt any future discussion, Leica is pronounced L-eye-ka ...
The residents of Braunschw
eig, where Roll
ei was started, will surely beg to differ on this. But you've got L
eica right.
My first serious serious girlfriend, whose middle name was Frieda (pronounced fr
eeeda), grew up in H
eidelberg (not pronounced h
eeedelberg).
(Just to note: I'm quite aware that virtually everyone in the English-speaking world pronounces it
roll-eee or
rahl-eee. But as long as we're being pedantic...)
-Dave-