I have no horse in this race, but I recall a series of videos a german magazine made pitting a phase one kit against a Hasselblad kit. Their conclusion was that the Hasselblad had the edge in the studio because of Trufocus, but the Phase on a tech cam did better for architecture than the blad with HTS.
I don't think this is necessarily a bad thing. If you look at the blad ecosystem, it is very much geared towards a studio user. Things like Trufocus and tight integration of body and back are things a studio person appreciates and a tech user couldn't care less about. The displays on the backs haven't been updated because they probably feel that these cameras would almost always be used tethered. Their promotional materials almost always feature advertising/ fashion portraiture and very rarely architecture and landscape. I believe the HTS was developed as an ingenious (And relatively low cost) solution for T/S for a Blad user who has invested into their ecosystem. Again, more for product/ studio work rather than field work.
I believe that Blad has chosen the niche they want to focus on and tot heir credit, they have come up with some unique solutions that work really well for that market. You can make them run another race, but it's not what they focus on and for sure, the results won't be as good as brands/ products that are specialized for that task.