Pages: [1] 2   Go Down

Author Topic: Suggest Hasselblad's next move after H5X  (Read 6319 times)

Theodoros

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 2454
Suggest Hasselblad's next move after H5X
« on: September 19, 2014, 05:18:16 pm »

 I believe there are number of actions Hasselblad should take if they are to maximise the high appreciation that H5X's release seems to have from photographers, I believe first next action should be that they offer the (fully compatible to the H5X) backs of the H5 cameras as been able to be purchased with an H5X camera instead of the dedicated to it body...

IMO, releasing all the backs of the H5 system as "stand alone" and also offer them with different camera mounts (preferably via adapters) as CF backs were, would be preferable, but since it will be more effective if the backs are redesigned for appearance as to maximise as much as possible such a wide use, which is a time consuming procedure, it is best if they give the opportunity for people to choose the "openness" they want for their system... Such a decision would also let them to have some feedback on what the market requires and would direct them to their future decisions accordingly!
Logged

gss

  • Full Member
  • ***
  • Offline Offline
  • Posts: 158
Re: Suggest Hasselblad's next move after H5X
« Reply #1 on: September 19, 2014, 06:21:14 pm »

I completely agree about having an H5X-like main body standardized across their H line.  I would like to see more weather-proofing, two card slots, and a focal plane shutter with whatever curtaining is necessary to introduce the least vibration.  Oh, and I want mine black, without having to pay extra for it.

That said, I am extremely pleased with the latest direction they've taken.  Up until few weeks ago, I was seriously concerned about my investment in lenses.  Now I'm as giddy as a schoolgirl.
Logged

JV

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 1013
Re: Suggest Hasselblad's next move after H5X
« Reply #2 on: September 19, 2014, 07:44:00 pm »

I don't believe open systems or one technical feature here or there are going to make the difference.

Hasselblad needs to:

1) build confidence again and re-assure people that they are still going to be around next year as well.  They also need to communicate better with their customers.  It is great that there is a new CFV back and a new HX camera but nobody expected that anymore.  I am sure a lot of existing customers were already considering alternatives or had already settled on an alternative.  

2) they need to identify their target audience and focus on that audience.  Leica does that very well.  They have a very specific audience in mind and target that audience.  They a/o have taken a lot of ex-Hasselblad customers and their H (and C) adapters are a brilliant idea.

3) $28,500 for the H5D-50c with WiFi is way too much especially if you can get the H5D-40 for $13K.  Long term Hasselblad will not be able to compete with Pentax.  

My two cents...
« Last Edit: September 19, 2014, 07:47:01 pm by JV »
Logged

Theodoros

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 2454
Re: Suggest Hasselblad's next move after H5X
« Reply #3 on: September 20, 2014, 02:41:30 am »

I don't believe open systems or one technical feature here or there are going to make the difference.

Hasselblad needs to:

1) build confidence again and re-assure people that they are still going to be around next year as well.  They also need to communicate better with their customers.  It is great that there is a new CFV back and a new HX camera but nobody expected that anymore.  I am sure a lot of existing customers were already considering alternatives or had already settled on an alternative.  

2) they need to identify their target audience and focus on that audience.  Leica does that very well.  They have a very specific audience in mind and target that audience.  They a/o have taken a lot of ex-Hasselblad customers and their H (and C) adapters are a brilliant idea.

3) $28,500 for the H5D-50c with WiFi is way too much especially if you can get the H5D-40 for $13K.  Long term Hasselblad will not be able to compete with Pentax.  

My two cents...
What is the MF system you currently use?
Logged

Theodoros

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 2454
Re: Suggest Hasselblad's next move after H5X
« Reply #4 on: September 20, 2014, 02:09:10 pm »

I wish if Paul can enlighten us as whether Hassy is willing to offer the H5 backs sold along with an H5X body, or whether if a customer wishes to buy 2 backs with an H5X (or even with 2 bodies) ...if they'll do him the privilege(!!!!) as to ...sell him the product! ...will they?
Logged

mal mcilwraith

  • Full Member
  • ***
  • Offline Offline
  • Posts: 166
    • malmac photography
Re: Suggest Hasselblad's next move after H5X
« Reply #5 on: September 21, 2014, 04:17:31 pm »

I would like to see the H5X come out with a Phase One interface so a Phase One Mamiya back would clip straight on to the H5x.

That way people who have their tech camera all set up for Phase One could just buy a H5X with a couple of lenses and be on their way without having to commit to change all their existing mounts.



Mal

Phase One DSLR, a few lenses and a Cambo tech cam.
Logged

jerome_m

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 670
Re: Suggest Hasselblad's next move after H5X
« Reply #6 on: September 21, 2014, 04:39:29 pm »

Next move? I suggest Hasselbald sells their lens line to Arri, the movie camera company.  ::)

http://arrirentalgroup.com/alexa65/
Logged

Theodoros

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 2454
Re: Suggest Hasselblad's next move after H5X
« Reply #7 on: September 21, 2014, 06:04:43 pm »

I would like to see the H5X come out with a Phase One interface so a Phase One Mamiya back would clip straight on to the H5x.

That way people who have their tech camera all set up for Phase One could just buy a H5X with a couple of lenses and be on their way without having to commit to change all their existing mounts.



Mal

Phase One DSLR, a few lenses and a Cambo tech cam.
I believe P1 does make their back for H-mount Mal... They'll work on an H5X just fine.
Logged

mal mcilwraith

  • Full Member
  • ***
  • Offline Offline
  • Posts: 166
    • malmac photography
Re: Suggest Hasselblad's next move after H5X
« Reply #8 on: September 22, 2014, 01:28:16 am »

Yes I realise that Phase makes a H mount BUT - BUT that would mean I could no longer use on my Cambo or my Phase One camera with all the lenses I already have.
So it becomes a major disincentive - where as if I could slot my back onto a H5X and just buy one H lens to start, I could keep a foot in both camps at a reasonable cost.

Regards



Mal
Logged

Williamson Images

  • Jr. Member
  • **
  • Offline Offline
  • Posts: 86
    • http://www.williamsonimages.com
Re: Suggest Hasselblad's next move after H5X
« Reply #9 on: September 22, 2014, 01:43:38 am »

Mal,

It would work on your cambo with a simple adapter plate change which many dealers will assist in making happen to make it easy.  So you can use any back with your cambo.

Until you have a universal mount within all camps, the situation is also present for Hassy owners who wish to use with phase lenses...  Probably only a few Hassy owners that wish to use the DF though unless they need 1/1600 sync...

I use my Credo 80 with an H mount on my cambo and H4x.  Great solution. 

Robb
Logged
-------------------------
Robb Williamson
www.williamsonimages.com

mal mcilwraith

  • Full Member
  • ***
  • Offline Offline
  • Posts: 166
    • malmac photography
Re: Suggest Hasselblad's next move after H5X
« Reply #10 on: September 22, 2014, 02:06:39 am »

Rob

You make a good point - I guess I am happy to see how the cards fall over the next 12 months.

Thanks for your advice.



Mal
Logged

Pics2

  • Full Member
  • ***
  • Offline Offline
  • Posts: 198
Re: Suggest Hasselblad's next move after H5X
« Reply #11 on: September 22, 2014, 02:29:31 am »

I would like to see the H5X come out with a Phase One interface so a Phase One Mamiya back would clip straight on to the H5x.

That way people who have their tech camera all set up for Phase One could just buy a H5X with a couple of lenses and be on their way without having to commit to change all their existing mounts.



Mal

Phase One DSLR, a few lenses and a Cambo tech cam.

I would like to see this, too. Now, if I want to use H5X with my Phase One back I have to  do mount swap, which costs 2000 Euro, I think. Plus I need new adapter for my studio camera, which is 500$ at Kapture group. But, than again, if  I have money for H5X plus expensive Hasselblad lenses, extra 2000 $ is not a big deal.
« Last Edit: September 22, 2014, 04:53:00 am by Pics2 »
Logged

torger

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 3267
Re: Suggest Hasselblad's next move after H5X
« Reply #12 on: September 22, 2014, 03:14:02 am »

I'd like to see them separating camera body and digital back again, the H5 camera body should actually be H5X, and you should be able to buy the H5 digital magazines separately, just like Phase One backs. So if you're a tech cam user you can buy the back only. Head-on competition with Phase One and Leaf.

And then of course lowering prices and further go towards a volume model, sell in "regular" camera stores, and make the camera really robust like any camera should be so we could see these type of demonstrations:



(image showing Pentax 645z).

And drop the luxury b*llsh*t. Make Hasselblad the number one serious MF camera for a broad user base professionals and amateurs. One can see the popularity of high resolution DSLRs as a threat to MF, but it's only a threat to the old MF business model with inflated prices. Functionality-wise this popularity means that there are many willing to move into MF if the price is not too steep, this is an opportunity. Probably it's politically impossible to make a price slash in one single move (would upset current customers and dealers), but one could lower prices step by step. Making an "amateur" model say a copy of H5D-50c but stripped of tethering (which pros need) could open up for separate pricing, just like the CFV-50c has separate pricing today (as it cannot be used on the H system).

Hasselblad should also hire someone that actually knows what a tech cam is, and make a clear marketing message. They've had superior tech wide performance all the time with the Kodak 50 megapixel sensor, yet they've failed to inform the customers about that.

Concerning digital back they lag behind in feature set compared to Phase One. I don't think they need to be best there, just have a decency level in terms of features and then focus on robustness and long-term support. I think that will be appreciated.
« Last Edit: September 22, 2014, 04:10:57 am by torger »
Logged

MrSmith

  • Guest
Re: Suggest Hasselblad's next move after H5X
« Reply #13 on: September 22, 2014, 06:21:30 am »

their next move will probably be an H6X, or maybe an H5X signature edition with ostrich leather or perhaps a new exclusive Ferrari edition?
Logged

torger

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 3267
Re: Suggest Hasselblad's next move after H5X
« Reply #14 on: September 22, 2014, 06:50:47 am »

From a realistic perspective, they probably don't have that much capital and little development resources, so what they need to do is to get as much income as possible with as little development made as possible. With such a challenge luxury items easily comes in mind, unfortunately...
Logged

dfarkas

  • Full Member
  • ***
  • Offline Offline
  • Posts: 123
    • http://www.leicastoremiami.com
Re: Suggest Hasselblad's next move after H5X
« Reply #15 on: September 22, 2014, 07:12:01 am »

I completely agree about having an H5X-like main body standardized across their H line.  I would like to see more weather-proofing, two card slots, and a focal plane shutter with whatever curtaining is necessary to introduce the least vibration.  Oh, and I want mine black, without having to pay extra for it.

That said, I am extremely pleased with the latest direction they've taken.  Up until few weeks ago, I was seriously concerned about my investment in lenses.  Now I'm as giddy as a schoolgirl.

If you want to use your H lenses on a weather-sealed body with a well-damped focal plane shutter (and switch to lens shutter whenever you choose), with two card slots, just use a Leica S. HC and HCD lenses are fully compatible with the adapter. Full AF, full aperture control and full lens shutter control. Oh, and it's black.  :)



Logged
David Farkas
Leica Store Miami
www.leicastoremiami.com

Check out Red Dot Forum for Leica news, reviews, blogs and discussion

Theodoros

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 2454
Re: Suggest Hasselblad's next move after H5X
« Reply #16 on: September 22, 2014, 08:41:04 am »

From a realistic perspective, they probably don't have that much capital and little development resources, so what they need to do is to get as much income as possible with as little development made as possible. With such a challenge luxury items easily comes in mind, unfortunately...
Agreed, but since they already have the H5 backs in production and since those backs are compatible with H5X and also there is a battery pack provision for the H5 backs that turns them into self contained... Why one wouldn't propose that they offer their existing backs with H5X as an alternative to the H5 complete offerings? ...Surely this (as is proposed in the O/P) doesn't require additional research investment... it already works! ...it's only a marketing decision that is required.
Logged

andrew444

  • Newbie
  • *
  • Offline Offline
  • Posts: 3
Re: Suggest Hasselblad's next move after H5X
« Reply #17 on: September 22, 2014, 08:49:33 am »

please please please give me a better screen on the back    the amount of times I have said to clients "the images are amazing once they are on computer but the back has a very low res screen" 
Logged

Theodoros

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 2454
Re: Suggest Hasselblad's next move after H5X
« Reply #18 on: September 22, 2014, 01:47:32 pm »

Arri uses the entire Hasselblad H line of lenses, (only rehoused) for their top of the line (and cinema industry top) Arri 65...

http://petapixel.com/2014/09/21/need-resolution-arri-unveils-6-5k-alexa-65-sensor-three-times-bigger-super35/ 

It clearly seems that Hasselblad is still highly respected for the image quality it provides....
Logged

JV

  • Sr. Member
  • ****
  • Offline Offline
  • Posts: 1013
Re: Suggest Hasselblad's next move after H5X
« Reply #19 on: September 22, 2014, 06:54:40 pm »

Perhaps Hasselblad needs to focus on designing lenses?
Logged
Pages: [1] 2   Go Up